K-12 (2019) - News Poster

(2019)

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Melanie Martinez Didn’t Release an Album For 4 Years, But She’s Bigger Than Ever

Melanie Martinez Didn’t Release an Album For 4 Years, But She’s Bigger Than Ever
Melanie Martinez accomplished a neat trick with her 2015 debut album, Cry Baby. Nothing from the album cracked the singles chart, which sometimes indicates that a release is a flop. But listeners kept returning to Martinez’s tracks, savoring them over long periods rather than devouring them in a quick gulp. Cry Baby earned a platinum certification about 16 months after it came out, and there appears to be no expiration date on Martinez fandom: In 2019, 11 different songs on her debut have been certified gold or platinum.

That type of long tail
See full article at Rolling Stone »

How Atlantic Records Helped Bring Melanie Martinez’s Film Fantasy to Life

  • Variety
How Atlantic Records Helped Bring Melanie Martinez’s Film Fantasy to Life
Melanie Martinez is taking her fans on a fantastical trip. In her directorial debut, the singer presented “K-12” in Los Angeles Tuesday (Sept. 3), ahead of the film’s worldwide one-night-only release on Sept. 5. The colorful feature-length production was financed by Martinez’s label, Atlantic Records, totaling an investment of $5 million to $6 million, she estimates.

A coming-of-age fantasy tale, “K-12” follows the character Cry Baby, played by Martinez, to a boarding school whose student body includes kids with magical powers, evil adults and angels who descend from above. As the story unfolds against a kaleidoscopic backdrop (Fernanda Guerrero served as production designer), real issues are tackled, including bullying, transphobia and gender inequality.

“Showing societal conditioning was a big goal of mine,” Martinez told Variety at the “K-12” L.A. premiere. “I thought it was the perfect metaphor. School being like this thing that we have to go through and learn from
See full article at Variety »

Melanie Martinez Mixes Music, Movies and the Macabre With ‘K-12’ (Exclusive Video)

  • The Wrap
Melanie Martinez Mixes Music, Movies and the Macabre With ‘K-12’ (Exclusive Video)
Music and movies — beautifully strange movies — have always gone hand-in-hand for Melanie Martinez, whose feature directorial debut, “K-12,” will have a one-day-only theatrical engagement on Wednesday ahead of its worldwide streaming launch Friday.

Martinez was 16 when she debuted in 2012 on NBC’s “The Voice” with a downbeat acoustic cover of Britney Spears’ “Toxic.” The next year she launched an Indiegogo campaign to film her first music video, for her first single, “Dollhouse.”

The next year, she signed to Atlantic Records, which released her debut Ep, “Dollhouse,” from which the song “Carousel” was used for an “American Horror Story” Season 4 promo. This was followed in 2016 by her debut LP “Crybaby.” Through it all, she kept pitching ideas for videos, and her label trusted her to direct them.

Also Read: Disney and #BoycottMulan Campaign: How Studios Must Adapt to Social Media Firestorms

That led to 13 videos in total chronicling the life of Crybaby,
See full article at The Wrap »

‘Hobbs & Shaw’ To Swat Away Five Wide Releases Including ‘Dora’, ‘Scary Stories’ & More – Box Office Preview

  • Deadline
Universal’s Hobbs & Shaw isn’t going anywhere and will stay put in No. 1 this coming weekend with $28M-$30M, a decline of 50%-53%. This as five wide entries flood the market: Paramount/Nickelodeon/Walden Media/Mrc’s storied IP Dora and the Lost City of Gold, CBS Films/eOne/Lionsgate’s Scary Stories to Tell in the Dark, Disney/Fox’s The Art of Racing in the Rain, New Line’s 1978 femme mobster pic The Kitchen and Bleecker Street’s Brian Banks.

Why so much stuff? Some of these movies are bound to step on one another demo-wise. Word is many rivals were trying to avoid The Lion King, Once Upon a Time in Hollywood and Hobbs & Shaw. Another factor slowing down business this weekend: Kids already are going back to school, with K-12 going from 96% out last Friday to 84% this Friday. That number will reduce to 30% K-12 schools out by August 30. Meanwhile,
See full article at Deadline »

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