Local Ad 

Michael tries to make a local Dunder Mifflin commercial that is better than the one the professional ad agency made for them. Meanwhile, Andy tries to confide in Dwight about his new relationship with Angela.

Director:

Jason Reitman

Writers:

Greg Daniels (developed for american television by), B.J. Novak

Stars:

Steve Carell, Rainn Wilson, John Krasinski

Cast

Episode cast overview, first billed only:
Steve Carell	...	Michael Scott
Rainn Wilson	...	Dwight Schrute
John Krasinski	...	Jim Halpert
Jenna Fischer	...	Pam Beesly
B.J. Novak	...	Ryan Howard
Ed Helms	...	Andy Bernard
Leslie David Baker	...	Stanley Hudson
Brian Baumgartner	...	Kevin Malone
Creed Bratton	...	Creed Bratton
Kate Flannery	...	Meredith Palmer
Mindy Kaling	...	Kelly Kapoor
Angela Kinsey	...	Angela Martin
Paul Lieberstein	...	Toby Flenderson
Oscar Nuñez	...	Oscar Martinez (as Oscar Nunez)
Craig Robinson	...	Darryl Philbin

Storyline

THE WONDERFUL WORLD OF ADVERTISING - When the Scranton branch is asked to participate in a Dunder Mifflin ad, Michael seizes his chance to exhibit his creativity. Meanwhile, Dwight explores the online world of Second Life.

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Plot Keywords:

commercial | boyfriend girlfriend relationship | tv commercial | pub | 

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Genres:

Comedy

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Certificate:

TV-PG

Did You Know?

Trivia

B.J. Novak's brother Jesse, a musician, contributed in writing the song that some of the characters sing in the episode.

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Goofs

Pam asks Jim why his avatar has a guitar slung over his shoulder, questioning if he even knows how to play guitar. Jim is clearly caught off guard and the implication seems to be that he does not, but has only chosen to have a guitar in a fantasy context. However, in an earlier episode at his BBQ, when we see his room Pam herself excitedly points out his guitar set up ready to use on a stand. While neither scene conclusively proves he can or cannot play guitar, they seem contradictory.

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Quotes

Michael Scott: [at a meeting] Has anyone ever come up to you and said, "You're not creative"?
Dwight Schrute: Yes.
Michael Scott: Well, they're wrong. You are creative. You are damn creative, each and every one of you. You are so much more creative than all of the other dry, boring morons that you work with.
[they all look around, confused]
Jim Halpert: Who are you talking to, specifically?

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Connections

References Chariots of Fire (1981)

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Soundtracks

Dunder Mifflin
Written by B.J. Novak and Jesse Novak
Performed by Craig Robinson, Creed Bratton, Ed Helms, Brian Baumgartner, Mindy Kaling

User Reviews

A wonderful episode.

This is an excellent episode. Besides being humorous, the story is wonderful. Michael makes a commercial that constructively engages his staff in a project that makes them feel good and sells a product. Yet his ad is rejected purely for political reasons and Michael knows it and he is miffed for good reason. Corporate's ad is flashy but unimaginative and highlights the company as a corporate entity instead of the people who work for the company. What a downer. The episode also shows how Jim really likes Michael and does something to lift Michael's morale and the morale of the entire staff. Although Michael is self centered and boorish and commits numerous faux pas, this episode shows that he is also caring, engaging, and in his own way likable. What a great episode.

Details

Language:

English

Release Date:

25 October 2007 (USA)

Filming Locations:

Los Angeles, California, USA

Company Credits

Production Co:

Deedle-Dee Productions, Reveille Productions, Universal Media Studios (UMS)

Technical Specs

Runtime:

22 min

Sound Mix:

Stereo

Color:

Color

Aspect Ratio:

1.78 : 1