In the tradition of classic westerns, a narrator sets up the story of a lone gunslinger who walks into a saloon. However, the people in this saloon can hear the narrator and the narrator may just be a little bit bloodthirsty.
More clever than emotionally impacting, but it does both
Adman is the story of a man who falls in love and starts a life with someone, but it is told in the form of short "tv-spots" or commercials. It sounds like a total gimmick but yet it works well, and the film has its cake and eats it in the way that it uses the content. What I mean by this is that the type of advert parodied here do tend to try to create a sense of emotion or investment out of nothing more than oft focus, easy characters, emotive music and so on. The film does the same, but it does it wanting that result and not looking to use it to sell you anything.
Although the approach and the resultant fragmenting of the story does limit how emotionally impacting it can be, but yet it manages to work on this level because the cleverness of the film pulls you in, even if the story and characters don't totally do that. Well worth a look due to how well it uses the gimmick, but becomes more than that.
3 of 3 people found this review helpful.
Was this review helpful to you?
| Report this