Russ decides the future depends on kids, so each board member must submit a youth-friendly new logo. Sam takes pity on his secretary Darcy, who elaborately draws horror-cartoons. To make it non-threatening, he asks lazy brother Sully, equally gifted for drawing, for a make-over. The resulting dragon wins, but then Russ spots a donut doodle Sam added and picks that. Unforytunately, Sam discovers Sully actually stile it from a well-established Luxemburg franchise.