99 francs (2007)

The life of Octave Parango, a flamboyant ad designer, filled with success, satire, misery and love.

Director:

Jan Kounen

Writers:

Nicolas Charlet (screenplay and dialogue) (as Nicolas), Bruno Lavaine (screenplay and dialogue) (as Bruno)

Stars:

Jean Dujardin, Jocelyn Quivrin, Patrick Mille

2 wins & 1 nomination.

Cast

Cast overview, first billed only:
Jean Dujardin	...	Octave Parango
Jocelyn Quivrin	...	Charles 'Charlie' Dagout
Patrick Mille	...	Jean-François 'Jeff' Marolles
Vahina Giocante	...	Sophie
Elisa Tovati	...	Tamara
Nicolas Marié	...	Alfred Duler
Dominique Bettenfeld	...	Jean-Christian Gagnant
Antoine Basler	...	Marc Maronnier
Fosco Perinti	...	Giovanni Di Toro
Cendrine Orcier	...	Fabienne
Dan Herzberg	...	Steven
Arsène Mosca	...	Le dealer
Niels Dubost	...	Père Groobad
Aurélie Boquien	...	Mère Groobad
Mathis Jamet	...	Enfant Groobad

Storyline

The life of Octave Parango, a flamboyant ad designer, filled with success, satire, misery and love.

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Plot Keywords:

part animation | cartoon reality crossover | see through panties | red panties | panties | 

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Taglines:

I'm the most influential bastard in 2000 years.

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Genres:

Comedy | Drama

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Certificate:

PG-13

Did You Know?

Trivia

Each time Octave Parango (played by Jean Dujardin) is in a bad trip, Frédéric Beigbeder appears. It certainly reffers to the fact that Beigbeder worked himself in an advertising agency as Octave in the movie.

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Goofs

When Octave's version of the Starlight commercial is shown on television for the first time, the blob of yogurt on his eyebrow disappears and reappears between takes.

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Quotes

Octave Parango: Everything is bought. Love, Art, planet earth, you me. Especially me. The man is a product like any other, with a limit sell by date. I am advertising, I am one of those that make you dream the things you will ever have. Blue skies, never ugly chicks, perfect happiness and retouched in Photoshop. You think I embellished the world? lost, I screw it up. Everything is temporary. Love, Art, planet Earth, you, me. Especially me

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Connections

Features Grand Prix Fever (1992)

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Soundtracks

An der schönen blauen Donau
Composed by Johann Strauss (1867)

User Reviews

An honest movie that gets tangled up in what it tries to point out

I never read the book of Beigbeder and so I was eager to see the movie after hearing many positive views on the book and knowing that the visuals of a Kounen Movie will be great. I didn't expect this movie to be so much of a comedy because the subject is rather tough. Anyway I think "99 francs" works really good on the level of a satire and it captures the deeply rooted cynicism that is implanted in the world of marketing and PR (in my opinion you can't work in this industry without becoming a total cynic) very well. I just loved the honesty in how the meetings and decisions were described as "masturbation" and how the main actors spend most of their time being high on drugs and their ego. Since the subject is so damn messed up I think approaching and ridiculing it with comedic elements made the movie more enjoyable. You will get many good laughs as well as following the comedy some direct punches to the stomach. All served in perfect visuals with loads of great ideas melting the flashbacks and development of main character Jean Dujarding together. The movie starts of practically with its end and then fast-rewinding to the beginning of how Jean ended up in Marketing but Jeans back story is shown in a very superficial way. You don't really know too much of him and rather see him on his job with his over-the-top cynic boss Marc and his slacker colleague Charlie. Like in every movie it takes a woman in the form of trainee Tamara to get the humanity out of Jeans character. They start an affair but when Tamara gets pregnant things get too serious and Jeans cynical world starts to implode leading to more and more harsh pictures breaking up the colorful advertising world.

Until the first ending I think the movie already made its point by presenting a fake world of cynics with their ridiculous everyday life and how they feel like gods. Unfortunately someone had the messed up idea of presenting the movie with an alternate ending, so you get a very long second version... I get the idea of making fun of how things usually turn out in Hollywood movies and in a perfect ad-world but I think 99francs really messes up its whole intention. Guess what, you get an alternative ending in which Jean finds his humanity and moves to a tropical island finding his peace and love. Yes, we know that advertising and Hollywood clichés are superficial but that point was made before and by playing with the rules even when making fun of them the movie gets entangled in what it wants do criticize and to my understanding falls flat on his face, not even stopping from letting you leave the movie with a preachy message printed on the screen.

Its kind of like making the whole movie again and then telling the viewer what to think and in that its more of what it criticizes than it was supposed to be. That is really a shame because the movie is filled with eye openers and visual gimmicks that make it fun to watch (although the last part kind of dragged for me). So still "99francs" is recommended viewing especially for everyone who doesn't work in or near the marketing industry. But I wished the movie left the viewer with a hard and direct punch to the face and thoughts spinning in his head to come to his own conclusion and not some "hahaha"-fun ending with a preachy moral presented like in a "World Aid" spot.

Details

Official Sites:

Pathé Distribution [France]

Country:

France

Language:

French

Release Date:

26 September 2007 (France)

Also Known As:

13,99 euros

Filming Locations:

Paris, France

Box Office

Budget:

EUR12,447,638 (estimated)

Cumulative Worldwide Gross:

$13,444,973

Company Credits

Production Co:

Légende Films, Film 99 Francs, Pathé

Technical Specs

Runtime:

100 min

Color:

Color

Aspect Ratio:

2.35 : 1