Catherine, refuses to believe that her business partner, the unlikeable François, has a best friend, so she challenges him to set up an introduction. Scrambling to find someone willing to pose as his best pal, François enlists the services of a charming taxi driver to play the part.
After a lukewarm marriage of over twenty years, a woman appeals to her husband's compassion to obtain the desirable divorce document in front of a court, which proves to be more challenging than she would expect.
Each time Octave Parango (played by Jean Dujardin) is in a bad trip, Frédéric Beigbeder appears. It certainly reffers to the fact that Beigbeder worked himself in an advertising agency as Octave in the movie. See more »
When Octave's version of the Starlight commercial is shown on television for the first time, the blob of yogurt on his eyebrow disappears and reappears between takes. See more »
Everything is bought. Love, Art, planet earth, you me. Especially me. The man is a product like any other, with a limit sell by date. I am advertising, I am one of those that make you dream the things you will ever have. Blue skies, never ugly chicks, perfect happiness and retouched in Photoshop. You think I embellished the world? lost, I screw it up. Everything is temporary. Love, Art, planet Earth, you, me. Especially me
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Written by CocoRosie
Performed by CocoRosie
Courtesy of Touch and Go Records See more »
Reality meets fiction
Yesterday, I saw this movie in a sneak preview of a German cinema. In Germany this film is called 39,90 like the title of a book from Frédéric Beigbeder that is also an impeachment against the advertising industry. 99 francs is a funny, cruel and "sloping style" satire. It provides an funny and terrifying real insight into the world of advertisement. Coevally, this film is something like a personality profile of a man that is a victim the world he created. A unreal, pseudo-world, in which you can get everything for money.Nothing in 99 francs is subtle, like advertising isn't subtle. Advertising is mostly one: No, not annoying. It's repetition. The repetition of itself and - in content - of references in movies, literature and art. And so it's logical that this movies refers to all different culture historical things to charge consumerism. So there are allusions to "A Space Odyssey" or "Fight Club". I think you have to see this movie to make up your own mind because it's really hard to describe this visually stunning movie because feels like a roller coaster with lots of loops.
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