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Type is saying things to us all the time. Typefaces express a mood, an atmosphere. They give words a certain coloring.
Everywhere you look you see typefaces. But there's one you probably see more than any other one, and that's Helvetica. You know, there it is, and it seems to come from no where. You know, it seems like air? It seems like gravity?
And it's hard to evaluate it. It's like being asked what you think about off-white paint. It's just... it's just there. And it's hard to ...
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Helvetica is a beautifully created documentary about the Helvetica font. Now you might think this is a dry and boring subject (as I did before I saw the film) but it is in fact a fascinating tale of design and it's implications.
I think this is a film for anyone who wants to know what design is all about. Never mind that it's based on the font it is a statement on design in general too.
The interviewed people are all extremely interesting and succeed in conveying their passions and convictions. The video work is convincing too and shows very well how common and you might say oversaturated the world is with Helvetica.
This Film WILL change how you see writing. It teaches how to look for the font and it's influence in writing and advertising.
Great film, definitely a must watch.
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