Early programs began with Gene London opening the door of his General Store and flipping the sign to read "Open for Business." As the kids passed by Gene, he palmed the tops of their heads and sang the opening theme song. Once inside the General Store, Gene told stories and used a large drawing pad to illustrate key scenes and characters from the tales."Let's pretend that it's story time and I'll tell a tale to you. I'll tell you a story of make-believe and all your dreams will come true. And when the story's over and when we reach the end, we'll live happily ever after - Where? - In the land of let's pretend."
