The professional and personal lives of those who work in advertising on Madison Avenue - self-coined "mad men" - in the 1960s are presented. The stories focus on those at one of the avenue's smaller firms, Sterling Cooper, and its various incarnations over the decade. At the heart of these stories is Donald Draper, the creative genius of the company. That professional creative brilliance belies the fact of a troubled childhood, one that he would rather forget and not let anyone know about except for a select few, but one that shaped who he is as an adult and as an ad man in the need not only to sell products but sell himself to the outside world. His outward confidence also masks many insecurities as evidenced through his many vices, such as excessive smoking, drinking and womanizing - the latter despite being a family man - and how he deals with the aftermath of some of the negative aspects of his life.
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Did You Know?
The little ball-shaped glasses often used by Draper and colleagues are a design known since at least the 1950s as "roly poly" tumblers. The band of metal plating along the rim, an innovative accent introduced by artist Dorothy Carpenter Thorpe, made the design even more popular (and much-copied) through the 1960s and beyond. Sets of these made ideal business gifts, as the bands (made of silver, chrome, platinum, or even gold) could be custom-stenciled with initials, company logos or other business-related graphics. Draper's glasses appear to have platinum bands. See more
Mad Men is set in the early 1960s; however, in several episodes, telephones are shown with RJ-type modular connectors, which were not introduced until the mid-1970s. See more
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A Beautiful Mine
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