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Be Kind Rewind (2008)

PG-13 | | Comedy | 22 February 2008 (USA)
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2:29 | Trailer

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ON DISC
Two bumbling store clerks inadvertently erase the footage from all of the tapes in their video rental store. In order to keep the business running, they re-shoot every film in the store with their own camera, with a budget of zero dollars.

Director:

Michel Gondry

Writer:

Michel Gondry
4 nominations. See more awards »

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Cast

Cast overview, first billed only:
Jack Black ... Jerry
Yasiin Bey ... Mike (as Mos Def)
Danny Glover ... Mr. Fletcher
Mia Farrow ... Miss Falewicz
Melonie Diaz ... Alma
Irv Gooch Irv Gooch ... Wilson
Chandler Parker ... Craig
Arjay Smith ... Manny
Quinton Aaron ... Q
Gio Perez Gio Perez ... Randy
Basia Rosas Basia Rosas ... Andrea
Tomasz Soltys Tomasz Soltys ... Carl
Marcus Carl Franklin ... Kid 1
Blake Hightower ... Kid 2
Amir Ali Said ... Kid 3
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Storyline

In Passaic, NJ, Elroy Fletcher runs a video store in a condemned building he claims was the birthplace of Fats Waller. Fletcher goes on a Waller centennial trip, leaving his foster son Mike in charge of the store. Mike's peculiar friend Jerry tries to sabotage a power station and nearly electrocutes himself, getting magnetized in the process. He inadvertently erases every tape in the store. Mike and Jerry hatch an plan to hide the disaster by making a homemade "Ghostbusters" to rent to a woman whom Fletcher will be phoning to check on them. Soon, with help, their homemade versions of films develop a cult following. Will this new business save the store and the building? What about Fats? Written by <jhailey@hotmail.com>

Plot Summary | Plot Synopsis

Taglines:

You name it, we shoot it. See more »

Genres:

Comedy

Motion Picture Rating (MPAA)

Rated PG-13 for some sexual references | See all certifications »

Parents Guide:

View content advisory »
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Details

Country:

UK | France | USA

Language:

English

Release Date:

22 February 2008 (USA) See more »

Also Known As:

Rebobinados See more »

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Box Office

Budget:

$20,000,000 (estimated)

Opening Weekend:

£1,388,146 (United Kingdom), 24 February 2008, Limited Release

Opening Weekend USA:

$4,050,655, 24 February 2008, Wide Release

Gross USA:

$11,169,531, 27 April 2008
See more on IMDbPro »

Company Credits

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Technical Specs

Runtime:

Sound Mix:

DTS | SDDS | Dolby Digital

Color:

Color

Aspect Ratio:

2.35 : 1
See full technical specs »
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Did You Know?

Trivia

Michel Gondry insisted on using the inhabitants of Passaic, New Jersey, where the film was shot, and is set, as extras, and some as prominent actors throughout the film. The scene where the inhabitants get to see "Fats Waller was Born in Passaic" (the biopic, and only non-Sweded production) playing on the video store window, actually featured the inhabitants watching the movie they had worked long and hard on, for the very first time. See more »

Goofs

When Mr Fletcher sets off on his trip, the train leaves going back the way it came, even though Passaic does not appear to be a terminal. See more »

Quotes

Jerry: [in character, shooting Robocop] Anything you say can and will be held against you...in the court of Robocop.
See more »

Connections

References The Lord of the Rings: The Return of the King (2003) See more »

Soundtracks

Body Move
Written by Yellowman (as Winston Foster) and Henry 'Junjo' Lawes
Published by Tafait Music, Inc. (ASCAP) and Greensleeves Publishing Ltd. (PRS)
Performed by Yellowman
Courtesy of Greensleeves Records Ltd.
License arranged by Fine Gold Productions LLC
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Frequently Asked Questions

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User Reviews

 
Gondry lays out another visual feast
26 February 2008 | by come2whereimfromSee all my reviews

This is the latest brainchild of Michel Gondry the one time video maker turned director of 'Eternal Sunshine..' and 'The Science of Sleep' and once again there's a visual feast on offer. On many levels this is just a clever comedy but on many others its much more than that, it is a homage to film-making as a whole, the death of artistry in the face of technology, the sense of community that cinemas can bring in a world where cinema is struggling against the internet and apathy. Jack Black and Mos Def play at odds friends who have an outlet running the local video store 'Be Kind Rewind', with the huge DVD emporium down the road the business is struggling and in danger of being pulled down to make way for condos. After a freak accident wipes all the tapes in the shop the pair decide to remake all the films rather than get caught and lose the shop and this then is where Gondry et al step up to the mark and let their imaginations run wild with hilarious consequences. The first film they make is 'Ghostbusters' and it sets the premises of what is to come as they do their own versions of 'Robocop, Lion King, Rush Hour 2 and Men in Black to name but a few. Black and Def play off each other really well but it's the ingenuity in the sets and lo-fi costumes that make all these little twenty minute 'Swedes' (The tapes are described as having come from Sweden as an excuse for higher rental fees and longer wait times) brilliantly funny. They are even available to watch online and you're also encouraged to make your own! The story is for want of a better word silly and my only criticism I have is that Gondry tends to be too whimsical and over idealistic at times but that said he is portraying a fantasy world where he can play like a child with bits of old rubbish and sticky back plastic and come up with stunning arty creations that shine on screen. With so much subject matter to work with Gondry picks films that he is sure most people will have seen, although I hadn't seen 'Rush Hour 2' and so struggled to find all of that section funny, so on the off chance you haven't seen any of the films being Sweded you may wonder what the hell is going on. Be Kind.. is not a new story or even a new idea but it has new things to say about the state of the industry, copyright law and ownership that hide subtly below the comedy and it is so full of visual ideas it's a film you could quite easily watch again. Not as dark as 'Eternal Sunshine' and slightly better than 'Science of Sleep' Gondry is proving he can do aesthetically great lo-fi films without the lure of CGI or the Hollywood big budget. Like the war between VHS tapes and DVDs Gondry is taking on the big boys and coming out relatively unscathed.


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