I am proud to call my self a Trekkie, I attend conventions, dress up and I even have "Live Long and Prosper" tattooed on my back. My family however, despite my best efforts, will watch the occasional episode but have never embraced the Star Trek world as I have. My husband took me along to the premier of Star Trek in London last night and thank you JJ you converted him in one film, I have been trying for 25 years! What JJ Abrams has done is create a film that can be enjoyed by all, its irrelevant whether or not you have seen Star Trek before, this film stands alone as brilliant entertainment. There are plenty of references to the original series to keep the fans happy. Of course there are going to be the "hard core" fans who will criticize certain aspects. I enjoyed seeing the lead actors imitate the characteristics of the original crew, Karl Urban as Dr Mcoy was particularly good. Good story line, plenty of humour, non-stop fast action, fantastic special effects, great acting from all the main "crew", Zacchary Quinto and Chris Pine especially. Can't wait for the next one to see more in-depth character development (of all the characters, not just Kirk and Spock and a moral dilemma which is at the heart of the best Star Trek. Film fans are going to love this film and that means Star Trek Lives Long and Prospers!