Mike & Mike (2006) - News Poster

(2006–2017)

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Disney Will Combine ABC, ESPN Ad Sales Under Rita Ferro

  • Variety
Walt Disney Co. has for years sold ESPN and ABC to Madison Avenue as if they were wholly different entities. ESPN, the sports-media giant, was positioned as a great way to find hordes of primarily male sports fans, while the company’s Disney/ABC portfolio of broadcast and cable networks were described as places to find women and kids.

Now the two entities will be sold side by side.

Rita Ferro, who has supervised ad sales for ABC, Freeform and the various Disney cable networks, will now serve as president of Disney Advertising Sales, a job that will encompass all ESPN and Disney/ABC properties as well Disney;s mobile, social and digital portfolio and national ad sales for ABC’s eight owned local TV stations. Disney did not indicate if Ferro would also supervise ad sales for the properties belonging to 21st Century Fox that the company is expected to purchase in 2019.

Ed Ehrhardt,
See full article at Variety »

Disney Goes to the Movies to Buoy Upfront Ad Sales

  • Variety
The Incredibles – that popular Pixar family of super heroes – have long sought to keep villainy at bay and justice on the rise. Now they are taking on a new mission: helping the Walt Disney Company increase its flow of ad dollars.

Mr. Incredible, Elastigirl and the rest of their clan figures prominently into a sweepstakes that launches this week with Clorox, and will be announced via promotional spots appearing on such Disney properties as “Good Morning America” and on cable’s Disney Channels and Freeform. The ads will surface on linear, digital, and social outlets.

Walt Disney has long worked out deals that attach advertisers to its popular films, but the company is attempting to boost the experience, according to Rita Ferro, president of advertising sales for ABC-Disney TV Group and Ed Erhardt, president of global sales and marketing at ESPN.

“We are starting to evolve how we expand
See full article at Variety »

Super Bowl Champ Ray Lewis Officially Joins Espn

Super Bowl Champ Ray Lewis Officially Joins Espn
It was not the best-kept secret that the outspoken (and out there) Baltimore Ravens linebacker Ray Lewis was being courted by Espn — as well as every other network with NFL programming. Now they have a deal, a month after he ended his 17-year career with a victory in the Super Bowl, and he is bringing his act to Bristol. Lewis, who signed with Wme last summer before deciding to retire after this season, will contribute to Espn’s football coverage and appear on Monday Night Countdown, Sunday NFL Countdown and SportsCenter. He also will be part of the traveling team to Monday Night Football games, reporting throughout the week on Espn shows, and he’ll have a weekly segment on the Mike And Mike In The Morning radio show. “Ray is a tremendous addition to our NFL roster and he will have an immediate impact on our coverage,” said John Wildhack,
See full article at Deadline TV »

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