5.7/10
10,559
36 user 17 critic

Syrup (2013)

Trailer
1:41 | Trailer
A slacker hatches a million-dollar idea. But, in order to see it through, he has to learn to trust his attractive corporate counterpart. Based on Max Barry's novel.

Director:

Aram Rappaport (as Aram Michael Rappaport)

Writers:

Aram Rappaport (screenplay by), Max Barry (screenplay by) | 1 more credit »
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Cast

Cast overview, first billed only:
Juan Luis Acevedo Juan Luis Acevedo ... Priest
Kirstie Alley ... Kirstie Alley
Jolene Andersen ... Lisa Simmons
Max Barry Max Barry ... Waiter
Katie Blake ... Jen the Assistant
Zachary Booth ... Chet
Geoffrey Cantor ... Executive #2
Alexander Chaplin ... Paul
Michael Chenevert ... Business Man #1
Steve Cirbus ... Reynolds
Marcus Coloma ... Jim the Marketer
Sophia Banks ... TV Host (as Sophia Banks-Coloma)
Justine Cotsonas ... Kit the Marketer
Lucy DeVito ... Cindy
Rachel Dratch ... Clerk
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Storyline

A slacker hatches a million-dollar idea. But, in order to see it through, he has to learn to trust his attractive corporate counterpart. Based on Max Barry's novel.

Plot Summary | Add Synopsis

Genres:

Comedy | Drama | Romance

Motion Picture Rating (MPAA)

Rated R for language, sexual references and brief drug use | See all certifications »

Parents Guide:

View content advisory »
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Did You Know?

Goofs

When Six asks Scat if he came up with any new idea, they have an argument while leaving the building. Six holds her cellphone in the left hand. In the next shot the cellphone vanishes. See more »

Quotes

[first lines]
Scat: Marketing 101: if you live in any major city, you see 800 ads a day. In most of them, models are going to be looking at you like they want to fuck you. You're so used to this that you don't even notice it. But your body does. Your heart rate increases, you pupils dilate, you breathe faster, you become more alert. You've been tapped. Looking at billboards is supposed to feel like love at first sight. But it's not real love, it's just marketing. And without that, you wouldn't even ...
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Soundtracks

Black Widow
Written by Alex Niceforo, Talyr Lindersmith, and Chris Flury
Published by PigFACTORY USA LLC (ASCAP), Monkeyfactory (BMI)
Performed by Taylr
Courtesy of PigFACTORY Music
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User Reviews

 
Absolutely spot on!
11 December 2016 | by charles000See all my reviews

Given how well this is put together (not to mention Amber Heard, who completely nails her character perfectly, and then some), it's a bit surprising this was not the big commercial success it could have been.

At the very least, it certainly did not deserve the rotten tomatoes rating, and other critical reviews it received.

But maybe, just maybe . . . that's the key to understanding this film, in that perhaps it strikes just a bit too close to home for many to actually feel comfortable with.

For those obsessed with Utopian fantasy and political correctness, advanced warning: this is not for you.

As so many of the other reviewers here have cited, this is a spectacular (if not more than a bit darkish) probe into the predatory, media frenzy driven universe of targeted demographic branding, and the uber self absorbed, shallow and soulless practitioners of this enterprise in its most extreme forms.

Yes, this film is described as a "romcom", but actually, this is somewhat in its own category, not neatly crammed into thematic descriptive box, which may have also partially contributed to its unfortunate commercial demise.

No, this is not a "feel good" fluffy film about girl meets boy in the corporate world and the adventures thereof. Far from it.

But from an entirely different perspective, as a near perfect examination character study of the sorts of bizarre people and their personal demons one can encounter in this environment, Syrup delivers.

As one who has actually spent a bit of time lurking about in the aforementioned environment, with said humanoids, with their personal demons ad nauseum and beyond, the stereotypes depicted here are all too real, and their existence as portrayed is, as previously suggested, perhaps much too close to home for some.

As for the actual romance part of the story, yes, it is interesting in its own right, although the ending could have perhaps been a bit different (no spoilers here).

But in the larger picture, as it were, the story (actually, there are several story threads woven together throughout) structure is more of a scaffold into which the various character studies are inserted, and a mosaic is constructed from which to get a glimpse into the dark intrigues of branding, targeted marketing, predatory media manipulation and beyond which has become the new norm of the millennial era.

OK, that probably wasn't the most politically correct last bit of commentary, but perhaps a dose of reality might be an appropriate reference to work with here, as is the message of the film.

Maybe not all will agree, but for my vote, a very solid 8.


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Frequently Asked Questions

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Details

Official Sites:

Official Facebook | Official site | See more »

Country:

USA

Language:

English

Release Date:

1 May 2013 (USA) See more »

Also Known As:

Syrup See more »

Filming Locations:

New York City, New York, USA See more »

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Box Office

Budget:

$2,500,000 (estimated)

Opening Weekend USA:

$301, 9 June 2013

Gross USA:

$663

Cumulative Worldwide Gross:

$663
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Company Credits

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Technical Specs

Color:

Color

Aspect Ratio:

2.35 : 1
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