The viability of the station largely rests in Herb's hands to bring in advertising dollars which in turn pays staff salaries. As such, he gets flack from among others Bailey and Les for not working hard enough at his job. Just then, Herb receives a return telephone call from a potential client, Randall Ferryman of Ferryman Funeral Homes, he who is opening up six funeral parlors in the Cincinnati area and wants specifically to advertise on a rock and roll station. Ferryman wants market saturation, which would make it an extremely lucrative account, the biggest in Herb's career. After an initial hesitation due to the subject matter, everyone at the station wholeheartedly jumps on board largely due to the expected raises in pay the result. However, with dollar signs in their eyes, are they losing sight of the rather crass nature of what they are promoting?
—Huggo