- George tries to come up with a good comeback after someone insults him. Elaine falls in love with a mysterious employee at the video store. Kramer wants to die a certain way. Jerry takes advice from a tennis player who stinks.
- George gets insulted by a co-worker named Reilly during a business meeting with the line "Hey George, the ocean called and they're running out of shrimp." He plans to get back at him with the "jerk store" remark, which all his friends try to change. Jerry buys a new tennis racket from Milos, a tennis pro-shop worker, because he thinks he is a great tennis player. Jerry finds out that Milos is a terrible tennis player and Milos offers Jerry his wife, Patty as some sort of "medieval sexual payola." Patty loses respect for Milos so Milos begs Jerry to let him win a game of tennis in front of Patty. Elaine is renting videos from "Vincent's Picks" and develops a secret phone relationship with him. She betrays him when she rents "Weekend at Bernie's," a "Gene Pick." Kramer asks Elaine to act as a witness to "pull the plug" if he ever goes into a coma because he watches "The Other Side of Darkness." He finds out that the woman coma victim wakes up and changes his mind after he signs the will. Vincent sends Elaine the play button of his VCR. George flies to Akron to try and zing Reilly with his "jerk store" remark. Elaine meets Vincent at his apartment with vodka, cigarettes, and fireworks and finds out that he is 15 years old. Kramer goes to meet his lawyer, Shellback, and gets pummeled with tennis balls. George's "jerk store" remark flops, and he tells Reilly that he had sex with his wife. George then learns that Reilly's wife is in a coma.—Jim
- George can't come up with a comeback to a fellow worker's catty remark and obsesses over how he'll deal with their next encounter. After watching a horror film, Kramer wants to give Jerry power over his health care should he be incapacitated and then decides it should perhaps be Elaine. Jerry is upset after learning that the sporting-goods salesman, Milos, who sold him an expensive new tennis racket, is a terrible tennis player. Milos tries to make amends. Elaine meanwhile finds that she has the same tastes in movies as a video-store employee though she's never met him.—garykmcd
- George's Comeback George Costanza has a conflict with one of his co-workers at the New York Yankees named Reilly (Joel Polis). When Reilly notices George stuffing himself with shrimp cocktail at a meeting, he remarks: "Hey George, the ocean called; they're running out of shrimp." Slow-witted George cannot think of a comeback until later, while driving to the tennis club to meet Jerry. His comeback is: "Well, the Jerk Store called, and they're running out of you." George becomes obsessed with recreating the encounter so that he can make use of his comeback.
Jerry, Elaine and Kramer disapprove of "jerk store" as a comeback mainly because "there are no jerk stores." Elaine suggests, "Your cranium called. It's got some space to rent." Jerry offers, "The zoo called. You're due back by six." Kramer finally suggests that George simply tell Reilly that he had sex with his wife.
After discovering that Reilly has changed jobs to Firestone in Akron, Ohio, George flies there to attend the meeting, and brings a tray of shrimp just to try out the jerk store line. When he says it, Reilly simply shoots back with "What's the difference? You're their all-time best seller." George, fumbling for words, ends up using Kramer's line, "Yeah? Well I had sex with your wife!" He is then told that Reilly's wife is in a coma.
During the end credits, George is seen driving away from the airport back in New York, muttering to himself that he could not think of another comeback, when he utters, "The life support machine called...", and after having thought up a new comeback, in an ecstatic fit, whips his car into a U-turn to head back to the airport and fly back to Akron while yelling out "You're meat, Reilly! You just screwed yourself!"
The Bad Tennis Player Jerry meets George at a private tennis club to play tennis. He goes to the pro shop where he is pressured into buying a brand-new racket by the worker there - an Eastern European man named Milos (Mark Harelik). Later, while playing at a different club with Elaine, Jerry discovers that Milos is a horrible tennis player. In Jerry's eyes, this undermines Milos' credibility as a salesman.
When Jerry confronts Milos at the pro shop, he offers to do anything in exchange for Jerry not revealing his secret. Jerry implies that if Milos sets him up with an attractive woman that they see in the shop, he will be silent. Later Jerry runs into the woman, who is named Patty (Ivana Milicevic), waiting for him outside his apartment. She initially comes on strong, but recoils in shame after revealing that she is Milos' wife and was instructed to come onto Jerry by her husband (of course she does not know Milos' reason for setting up the date was to convince Jerry to keep his secret). The incident makes her lose respect for Milos.
In a new deal, Milos wants Jerry to let him win in a game of tennis to regain Patty's respect. During the game, Milos becomes boastful and gloating. After winning another game against Jerry, he exclaims "Another game for Milos!" Frustrated at Milos' taunts, Jerry begins to play harder. He hits a ball wide of Milos, who swings wildly at it, releasing his racket into the air, which finally comes down on another tennis player, who falls on a ball machine, redirecting its aim to Kramer's head.
Vincent Elaine runs into Kramer at Champagne Video, while browsing the staff picks. Elaine is a fan of Vincent's (Danny Strong) picks, with whom she has the same taste in movies. Elaine has never met Vincent but is fascinated that both have the exact same taste in movies. Later, while Elaine is watching Vincent's latest pick, he calls her on the telephone. Elaine becomes romantically interested in him but is unable to meet him in person.
On a subsequent visit to the video store, Kramer convinces Elaine to forego Vincent's pick in favor of a Gene pick, Weekend at Bernie's II. Vincent feels betrayed by this and terminates their relationship. He sends her the play button from his VCR, and stops making picks.
After Elaine rents Vincent's pick that she spurned in favor of Weekend at Bernie's II, Vincent agrees to meet her at his apartment if she brings some things from the store. The stuff he wants includes vodka, cigarettes and fireworks. When she is at his apartment, he refuses to open the door all the way so that Elaine is unable to see his face. A woman comes to the door; she turns out to be Vincent's mom, who reveals that Vincent is 15 years old. Mortified, Elaine takes the vodka from the bag and walks off. The relationship between Elaine and Vincent is a reference to The Phantom of the Opera, which was in its 9th year on Broadway at the time. Vincent is a reference to Vincent Van Gogh. The VCR Play Button he sends Elaine in the mail is a reference for Van Gogh's ear.
Coma Kramer While at the video store, Kramer rents The Other Side of Darkness, a (fictional) straight-to-video movie that deals with a woman in a coma. Frightened by the movie, he has a living will drawn up. At first he considers making Jerry his executor, but decides that he is too sentimental after Jerry refuses to throw away his old tennis racket. He decides Elaine should be his executor instead and they meet with a lawyer named Shellbach (played by Ben Stein).
After Kramer finishes watching the movie (when the woman miraculously comes out of the coma), he decides he needs to get his living will annulled, but he misses his appointment with Shellbach. He learns that he can catch up with Shellbach at the tennis club. When he catches up with him, a sequence of events caused by Jerry and Milos's tennis game causes a ball machine to fire at Kramer at top speed. Kramer collapses and ends up in the hospital. When Elaine visits him, looking for an outlet for her VCR, she unplugs a large plug. Kramer wakes up, and seeing the plug, he thinks Elaine is removing his life-support.
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