You can't say they didn't try to goose the series' ratings. Will Hutchins, who plays a lawyer yet to have his first case, was the star of his own series, "Sugarfoot", in which he plays essentially the same character. In fact, Beau recognizes him as Sugarfoot in the last scene. (Not really a spoiler; in 1960, audiences would have recognized Sugarfoot from the start.) This episode was written and directed by Roger Altman, who would achieve fame for writing and directing M*A*S*H a decade later. The script does not feature the clever and funny twists that earlier made Maverick a beloved series. Maverick does not gamble, connive, or con anyone, and he doesn't spout a misanthropic quote from Pappy (although in the case of Beau, it was "Uncle Beau"). This is simply an amusing story set in the west, something that could have been filmed with Matt Dillon, Bronco Lane, or any other unmarried western character.
Given the amazing talent in this episode, this shouldn't have been merely an amusing episode; it should have been exceptionally good. What a disappointment!