"Mary Tyler Moore" Ted Baxter Meets Walter Cronkite (TV Episode 1974) - Plot Summary Poster


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  • After six consecutive losses, Ted is certain he's going to win the Teddy Award this year as best newscaster. His plan to win is to overexpose himself - which includes hiring Rhoda to come up with a marketing campaign - with all the extra public appearances making him look like a humanitarian, however inappropriate or insincere his sentiments are. Everyone is therefore looking forward to seeing Ted lose even more this year. Miraculously, Ted wins. He wants to capture everything about the historic night to be able to remember it forever. However, by the next day, Ted wonders why his world is no different than it was before he won the award. But a visitor to the newsroom, who is not there specifically to see Ted, may make him believe that today is just the start of the next phase of his rising broadcast career.

  • Ted launches an expensive publicity campaign in his never-ending quest to win a Teddy award.


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