A businessman (Dick Van Patten) takes his prissy secretary (Rue McClanahan) on a business trip. When he meets a dizzy blonde (Judy Landers), his problem is how does he get his secretary to quit, so he can hire the blonde. Wilfred (Tom Smothers) offers the crew $10,000 if they can find him a pretty wife. He's soon surrounded by five beautiful women, all fighting for his attention, and the crew trying to win a quick ten grand. When the crew find out Wilfred lied about paying the money so he can meet girls, the crew get the flower shop girl (Connie Stevens) to pretend to be his wife. Two childhood sweethearts, separated since school, meet up on the cruise. How does the girl (Denise Miller) tell her old boyfriend (James A. Osmond) that she now lives with a back brace, due to a spine disease.