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IMDbPro

Always Tomorrow: The Portrait of an American Business

  • 19411941
  • 51m
IMDb RATING
5.9/10
26
YOUR RATING
Feature length promotional film presented by The Coca-Cola Company during World War II, focuses on a small town bottler as he looks back on his company's past and plans for an optimistic fut... Read allFeature length promotional film presented by The Coca-Cola Company during World War II, focuses on a small town bottler as he looks back on his company's past and plans for an optimistic future.Feature length promotional film presented by The Coca-Cola Company during World War II, focuses on a small town bottler as he looks back on his company's past and plans for an optimistic future.
IMDb RATING
5.9/10
26
YOUR RATING
  • Stars
    • John Archer
    • Johnny Arthur
    • Virginia Carroll(uncredited)
  • Stars
    • John Archer
    • Johnny Arthur
    • Virginia Carroll(uncredited)
  • See production, box office & company info
    • 1User review
  • See production, box office & company info
  • See more at IMDbPro
  • Photos

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    Top cast

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    John Archer
    John Archer
    • Jim Westlake
    Johnny Arthur
    Johnny Arthur
    • Larry Larabee
    Virginia Carroll
    Virginia Carroll
    • Ellie
    • (uncredited)
    Bill Erwin
    Bill Erwin
    • Sam Tompkins
    • (uncredited)
    Eddie Fetherston
    • Automobile Salesman
    • (uncredited)
    Kirby Grant
    Kirby Grant
    • 1st Picknicker
    • (uncredited)
    George Guhl
    George Guhl
    • S.J. Tompkins
    • (uncredited)
    Harry Harvey
    Harry Harvey
    • Bottler
    • (uncredited)
    Wendell Holmes
    Wendell Holmes
    • Bottler
    • (uncredited)
    Mira McKinney
    Mira McKinney
    • Little Boy's Mother
    • (uncredited)
    Patrick McVey
    • Joe - Earlier Sales Manager
    • (uncredited)
    Howard M. Mitchell
    Howard M. Mitchell
    • Passerby in Park
    • (uncredited)
    Irving Mitchell
    • Banker Peyton
    • (uncredited)
    Frances Morris
    Frances Morris
    • Little Girl's Mother
    • (uncredited)
    Frank O'Connor
    Frank O'Connor
    • Bank Customer
    • (uncredited)
    Steve Pendleton
    Steve Pendleton
    • Ben Hawley - Later Sales Manager
    • (uncredited)
    Lee Shumway
    Lee Shumway
    • Passerby in Park
    • (uncredited)
    Jerry Tucker
    Jerry Tucker
    • Young Coke Drinker
    • (uncredited)
    • All cast & crew
    • Production, box office & more at IMDbPro

    Storyline

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    User reviews1

    Review
    Review
    Featured review
    7/10
    strange in-house Coca-Cola dramatized documentary, plays like a Monogram or PRC feature
    ALWAYS TOMORROW, made in 1941 for the Coca-Cola company and presumably aimed at bottlers and potential investors in bottling plants and distributor-ships, belongs to that curious genre of film, the Corporate Feature. This is not a documentary or a training film, but a Hollywood-made narrative drama featuring a cast full of familiar B-movie faces (led by comedian Johnny Arthur as a fussy, worrywart accountant for a local Coca-Cola bottling plant), and it plays like a typical Monogram or PRC feature, except for the lectures to the audience (in the style of an exploitation film) about business philosophy. The film's structure is strange in that it begins in 1941 with the story of Coca-Cola distributor Jim Westlake, and then works backward step-by-step until we reach the beginning of his career! You've probably never seen a film like this before, and you'll learn a lot about the history of the soda business while being entertained.
    helpful•9
    0
    • django-1
    • Mar 17, 2006

    Details

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    • Release date
      • November 3, 1941 (United States)
      • United States
      • English
    • Also known as
    • Production company
      • Jam Handy Organization (JHO)
    • See more company credits at IMDbPro

    Technical specs

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    • 51 minutes
      • Black and White
      • Mono

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    By what name was Always Tomorrow: The Portrait of an American Business (1941) officially released in Canada in English?
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