15 user 21 critic

Our Brand Is Crisis (2005)

Unrated | | Documentary | 12 March 2005 (USA)
1:51 | Trailer

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A documentary on American political campaign marketing tactics and their consequences.


Rachel Boynton


Rachel Boynton
1 win & 1 nomination. See more awards »





Credited cast:
Mauricio Balcazar Mauricio Balcazar ... Himself (Goni's Press Advisor)
James Carville ... Himself - GCS Strategist
Tad Devine Tad Devine ... Himself (GCS Advertising Consultant)
Stanley Greenberg Stanley Greenberg ... Himself (GCS Pollster)
Carlos D. Mesa Gisbert Carlos D. Mesa Gisbert ... Himself - Bolivia's Vice Presidential Candidate
Carlos Mesa Carlos Mesa ... Himself (VP Candidate)
Carlos Morales Carlos Morales ... Himself - Campaign Manager
Evo Morales Evo Morales ... Himself (Opposing Candidate)
Henry Oporto Henry Oporto ... Himself
Manuel Rocha Manuel Rocha ... Himself - US Ambassadir to Bolivia (archive footage)
Jeremy Rosner Jeremy Rosner ... Himself - GCS Pollster and Chief Strategist
Robert Shrum Robert Shrum ... Himself - GCS partner
Tal Silberstein Tal Silberstein ... Himself (GCS Management Consultant)
Gonzalo Sánchez de Lozada Gonzalo Sánchez de Lozada ... Himself (Bolivia's Presidential Candidate)
Manfred Reyes Villa Manfred Reyes Villa ... Himself (Opposing Candidate)


A documentary on American political campaign marketing tactics and their consequences.

Plot Summary | Add Synopsis









English | Spanish

Release Date:

12 March 2005 (USA) See more »

Also Known As:

Presidentin tekijät See more »


Box Office

Opening Weekend USA:

$7,970, 5 March 2006, Limited Release

Gross USA:

$166,320, 24 November 2006
See more on IMDbPro »

Company Credits

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Technical Specs



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Did You Know?


A feature length film with the same title out 2015 featuring Sandra Bullock and Billy Bob Thornton See more »


Spin-off Our Brand Is Crisis (2015) See more »

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User Reviews

Completely underwhelming and unworthy of praise
7 April 2013 | by tallardSee all my reviews

This is one of the least compelling documentaries I've ever watched. I was going to just pop onto IMDb and vote 2 and leave. But when I saw the number of positive reviews, I felt I must have missed something, so I watched it again. But was revealed nothing new from the first viewing.

The first purpose of a documentary is to inform, to reveal information not yet known to the public, or to present old information in a new light. There is also propaganda that passes for documentary... this is closer to propaganda than to documentary. We herein learn absolutely nothing about the socio-political context of Bolivia, the presidential elections are presented outside of any factual reality context. The documentarist seems to view the election process within a vacuum.

I suppose there are youth who watch this movie, who are inexperienced enough to not realise that electoral victories are purchased with money and statistical analysis of critical demographics, but the rest of the adult world already knows this. If this documentary was meant for those youth, it would have had to spend a little less time watching boring speeches, and more time giving a bit of context and history.

As for the adults watching this, there is simply no content, nothing that we all haven't already experienced in North America. In fact, the documentarist, more than any other sentiment, seems to side with the consultants, asking non weak questions, observing them doing what the candidate pays them for, without questioning their presence, their cost, their previous achievements, and the expenses/actions of the other candidates. No history of Goni is presented, he looks like an idiot, behaves like an idiot, and the documentarist does not question any of this.

What's the point of this documentary, it has no world context, no Bolivian context, no N.American context. Frankly it looks almost more like a sales pitch for those poor "good guy" consultants than anything else. Hire us, we'll get you elected... This is neocon propaganda disguised as "unbiased" docudrama. Blah

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