It's about four friends in Gooi, a Dutch region where rich people live. One of those four friends, Cheryl, married Dutch singer Martin Morero. She moved from Amsterdam to Gooi. Anouk is an artist. She makes mostly erotic art. Willemijn is married to Evert. They have children together. Their marriage is reserved and sexless. She eats because her frustrations about Evert. Claire is a lawyer and married to Anton. They have a 15 year old daughter: Merel. Anouk, Willemijn and Claire are born in Gooi, Cheryl is a newcomer. These four friends have to deal with the problems of well-being and richness.