This documentary takes the viewer on a deeply personal journey into the everyday lives of families struggling to fight Goliath. From a family business owner in the Midwest to a preacher in California, from workers in Florida to a poet in Mexico, dozens of film crews on three continents bring the intensely personal stories of an assault on families and American values.Written by
Brave New Films
The parodies of Wal-Mart ads that appear in the film, and were used as trailers, which appear to have been shot in Wal-Mart stores are actually greenscreen shots in which the performer has been composited. See more »
At the start of the section where a market trader in London, England is leading a campaign against a new ASDA store, the map has has both Wales and England labelled as 'England' - the 'Eng' is written over Wales. Wales and England (and Scotland) are part of Great Britain; Great Britain, Wales (and Scotland) are not part of England. See more »
This movie presents information available from other sources. Yet the way it's shown here is still compelling. The overall impact is powerful. The movie is worth watching. Most disturbing are the types and numbers of crimes committed in Wal-Mart shopping lots, aided by lack of security. Shoppers could be protected but that would cost money ...
There's a glaring omission. Wal-Mart gets its main strength from us, the consumers. That point is made eloquently in South Park's episode "Something Wall-Mart This Way Comes" (season 8, episode 9, Nov 2004). Another good critique is PBS's Frontline in "Is Wal-Mart Good For America?"
If we didn't shop there, there would be changes. We get what we pay for.
Rating: WWW (Well Worth Watching)
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