This documentary takes the viewer on a deeply personal journey into the everyday lives of families struggling to fight Goliath. From a family business owner in the Midwest to a preacher in California, from workers in Florida to a poet in Mexico, dozens of film crews on three continents bring the intensely personal stories of an assault on families and American values.Written by
Brave New Films
The parodies of Wal-Mart ads that appear in the film, and were used as trailers, which appear to have been shot in Wal-Mart stores are actually greenscreen shots in which the performer has been composited. See more »
At the start of the section where a market trader in London, England is leading a campaign against a new ASDA store, the map has has both Wales and England labelled as 'England' - the 'Eng' is written over Wales. Wales and England (and Scotland) are part of Great Britain; Great Britain, Wales (and Scotland) are not part of England. See more »
Another strong message by Robert Greenwald of "Outfoxed" fame. Similar to that doc, however, it is a quickly done, and somewhat less than fully polished film. Too shticky at times, it occasionally comes close to a parody of propaganda films, especially when dealing with the lives of Chinese workers. However, there are some moving portrayals of those affected by Walmart, including former employees, and some powerful testimonials by former management who feel betrayed by a company they gave their loyalty to.
I was most shocked by some facts about the Walton family, who are some of the richest people on the planet, and apparently some of the stingiest. You'd think they'd be more generous just for to get positive P.R., even if they couldn't care less about "the little people". For a more sober depiction of the Walmart phenomenon, I also recommend the Frontline documentary "Is Walmart Good for America".
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