Considering the talent involved - writer/director Amy Heckerling and actors Michelle Pfeiffer and Paul Rudd - I Could Never Be Your Woman could contend for the most high-profile motion picture yet to take the direct-to-DVD route. This wasn't intended to be the path traveled by this motion picture; had all gone well, it would have been on multiplex screens a year or two ago. Financial mismanagement and bad decisions made the movie unreleasable and it languished until The Weinstein Company executed their home video rights. The result is a mixed blessing for Heckerling - her movie gets to see the light of day but it does so with the unenviable "direct-to-DVD" label. It's good enough to warrant better than the curt dismissal it is likely to receive in some corners.
