Don Anderson's marketing director for Mickey's fast food chain. He's the inventor of their bestselling hamburger, the Big One. Independent research has showm the presence of cow's feces in the Big One. Don is sent to Cody, Colorado, to verify if the main supplier of Mickey's, beef is efficient as it appears, and the production process is up to code. During his investigation, he discovers the horrible truth behind a simple hamburger; the reality is not like It's portrayed. Don discovers what the mass production system involves, from the temp-workers like Amber, to the exploitation of irregular immigrants. It's not only the meat being is crushed in the machinery, but our society.Written by
Richard Linklater has made a niche for himself with a diverse range of highly original, intelligent and interesting films that are largely dialogue driven. Some are idiosyncratic variations of popular genres like Before Sunrise and Before Sunset. Waking Life was cutting edge and in a genre of its own while School of Rock was a mainstream hit in the teenage comedy genre.
In a sense, Linklater is like Michael Winterbottom. They have very different styles in film-making, but both tackle vastly different projects from one film to the next, creating impressive bodies of work. Any Linklater film is going to be anticipated by fans of his work, and Fast Food Nation does not disappoint.
Based on Eric Schlosser's non-fiction book of the same name, the film is a fictionalisation co-written by Schlosser and Linklater. The structure of the film is unconventional. It is complex, depicting a number of social, economic and human issues with much compassion. Though the characters' paths cross (or come close to it) at different stages, the film is not exactly an ensemble piece. The different stories don't join up in a contrived manner we often see in this genre. Sections are pieced together with a great line up of actors, such as Patricia Arquette, Bruce Willis, Ethan Hawke and Kris Kristofferson, each of whose characters are interesting enough to carry the film alone.
The truth behind the burgers we eat is revealed through Mickey's Burgers Marketing Manager Don Henderson (Greg Kinnear) as he attempts to discover the source of faecal contamination of the burgers. Amber (Ashley Johnson) is the conscience of the film. As she discovers the ethics in producing the burgers she smilingly dispenses to the public, we share in her transformation.
Catalina Sandino Moreno was terrific as the Colombian drug mule in Maria Full of Grace and again shines in this film as the desperate and indignant Mexican illegal worker. Paul Dano's role as a Mickey's worker is small but much more interesting than his performance in the mediocre Little Miss Sunshine. Though the story is American, there's relevance to Australia with the proliferation of fast food chains, the new IR laws, and cheap imported labour.
The film is largely character-driven but be warned that there are some gruesome scenes towards the end scenes that should and need to be seen. The film is almost a companion piece to Morgan Spurlock's Super Size Me. Whereas Super Size Me was an entertaining documentary, it wasn't as hard-hitting as this fictionalised semi-satirical look behind the scenes. Has anyone else noticed that McDonalds is blitzing us with marketing, just as they did in the lead up to Super Size Me? Fast food companies are afraid of this film, and should be. It is well worth seeing.
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