6.8/10
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8 user 31 critic

Generation P (2011)

Trailer
1:52 | Trailer
A chronicle of the rise of the advertising industry in Post-Soviet Russia.

Director:

Victor Ginzburg

Writers:

Djina Ginzburg (screenplay), Victor Ginzburg (screenplay) | 1 more credit »
1 win & 4 nominations. See more awards »

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Photos

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Cast

Credited cast:
Vladimir Epifantsev ... Babylen Tatarsky
Mikhail Efremov ... Leonid Azadovsky
Andrey Fomin Andrey Fomin ... Morkovin
Sergey Shnurov ... Gireyev
Vladimir Menshov ... Farseykin
Oleg Taktarov ... Vovchik
Ivan Okhlobystin ... Malyuta
Andrey Panin ... Kolya Smirnov
Leonid Parfyonov Leonid Parfyonov ... TV Journalist
Aleksandr Gordon Aleksandr Gordon ... Khanin
Amaliya Mordvinova ... Lena
Andrey Vasilev Andrey Vasilev ... Savin (as Andrei V. Vasilyev)
Yuriy Safarov Yuriy Safarov ... Gussein
Igor Grigoriev Igor Grigoriev ... Ad agency owner
Rest of cast listed alphabetically:
Yuliya Bordovskikh Yuliya Bordovskikh ... Televeduschaya
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Storyline

Based on the Viktor Pelevin novel, Generation P deals largely in hallucinations, including a speech from Che Guevara's about how and why television is ruining humanity. However, the alternate reality is translucent enough that we can clearly see Moscow as it was in the 1990s where the story takes place. Babylen Tatarskiy has found his place life at a PR agency. He promotes western brands by adapting them to the 'Russian mindset'. Smart, brilliantly funny and full of visual effects and revelations, the film tells a crystal clear yet complex story of how former pioneers fall into the service of the goddess Ishtar, and how the Pepsi generation chose Coke.

Plot Summary | Plot Synopsis

Genres:

Comedy | Drama | Sci-Fi

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Did You Know?

Trivia

Actual slogans and brand-names were used in film. See more »

Goofs

Vavilen mentions the Russian film "Brother", while talking to a client in 1993. But this film was not released until 1997. See more »

Connections

References Brother (1997) See more »

User Reviews

 
Masterpiece in its own right
30 January 2015 | by inessavaluevaSee all my reviews

This movie enchants with its honesty and surprises with its ingenuity. It shows an art-house-like alternative reality, which is an illusion. Unlike art house the movie has a clear message and meaning, you just have to look deeper. The alternative reality is also not really alternative, most of it is Russian reality now. Essentially, if you are a fan of seeing things through the glasses of irony and satire, you are not afraid to wonder what is really going on in the world behind the mask of show and propaganda, the movie is for you. I can't say it's about Russia only; it is a certain view of the world illustrated by the example of Russia. What country doesn't know lost generations, brain-washing and power play? Do not expect to be satisfied. The story leaves much room for thought and conclusions. Pelevin fans would be thrilled, those who didn't read the book will enjoy the movie nonetheless. It would be wrong to compare it to the book, because this is the kind of book that is next to impossible to be screened, yet the director managed to do it with flying colors. Besides, I can hardly think of any Russian movie with so much cursing, which makes the presented reality even more real. Whatever your impressions of the movie, it is definitely worth your time.


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Details

Official Sites:

Official Facebook | Official site

Country:

Russia | USA

Language:

Russian

Release Date:

16 November 2012 (USA) See more »

Also Known As:

Wow! See more »

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Box Office

Budget:

$7,000,000 (estimated)

Cumulative Worldwide Gross:

$4,653,071
See more on IMDbPro »

Company Credits

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Technical Specs

Runtime:

Sound Mix:

Dolby Digital

Color:

Color

Aspect Ratio:

2.35 : 1
See full technical specs »

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