6.8/10
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6 user 30 critic

Generation P (2011)

| Comedy, Drama, Sci-Fi | 16 November 2012 (USA)
Generation P Poster
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1:51 | Trailer
A chronicle of the rise of the advertising industry in Post-Soviet Russia.

Director:

Victor Ginzburg

Writers:

Djina Ginzburg (screenplay), Victor Ginzburg (screenplay) | 1 more credit »

Stars:

Vladimir Epifantsev, Mikhail Efremov, Andrey Fomin | See full cast & crew »
65
Reviews
1 win & 4 nominations. See more awards »

Videos

See all 1 video  »

Photos

See all 13 photos »
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Cast

Credited cast:
Vladimir Epifantsev ... Babylen Tatarsky
Mikhail Efremov ... Leonid Azadovsky
Andrey Fomin Andrey Fomin ... Morkovin
Sergey Shnurov ... Gireyev
Vladimir Menshov ... Farseykin
Oleg Taktarov ... Vovchik
Ivan Okhlobystin ... Malyuta
Andrey Panin ... Kolya Smirnov
Leonid Parfyonov Leonid Parfyonov ... TV Journalist
Aleksandr Gordon Aleksandr Gordon ... Khanin
Amaliya Mordvinova ... Lena
Andrey Vasilev Andrey Vasilev ... Savin (as Andrei V. Vasilyev)
Yuriy Safarov Yuriy Safarov ... Gussein
Igor Grigoriev Igor Grigoriev ... Ad agency owner
Rest of cast listed alphabetically:
Yuliya Bordovskikh Yuliya Bordovskikh ... Televeduschaya
See full cast »
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Storyline

Generation P is at once a comedy, a tragedy and a historical epic about the rise of a poet-turned-copywriter through Russia's nascent advertising business in post-Communist Moscow, to the chief "creative" behind the virtual world of Russian politics. Written by Generation P

Plot Summary | Plot Synopsis

Plot Keywords:

magic mushroom | advertising | sprite | taxi driver | cocaine | See All (19) »

Genres:

Comedy | Drama | Sci-Fi

Parents Guide:

Add content advisory for parents »
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Details

Official Sites:

Official Facebook | Official site

Country:

Russia | USA

Language:

Russian

Release Date:

16 November 2012 (USA) See more »

Also Known As:

Wow! See more »
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Box Office

Budget:

$7,000,000 (estimated)

Opening Weekend:

$2,009,994 (Russia), 17 April 2011

Opening Weekend USA:

$6,724, 18 November 2012, Limited Release

Gross USA:

$6,724, 18 November 2012
See more on IMDbPro »

Company Credits

Production Co:

Generation P, Room See more »
Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Dolby Digital

Color:

Color

Aspect Ratio:

2.35 : 1
See full technical specs »
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Did You Know?

Trivia

Konstantin Khabenskiy turned down the role of Babylen Tatarsky. Than it went with Vladimir Epifantsev. See more »

Goofs

Mercedes-Benz S-class shown in the film has clear turn indicators, a feature that appeared after a mid-90's restyling, while the time depicted is 1993. See more »

Connections

References Brother (1997) See more »

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User Reviews

 
localizing Che Guevara for Russia
28 July 2016 | by lee_eisenberg – See all my reviews

Viktor Ginzburg's "Generation P" is a satire on advertising, and the free-for-all that took over Russia after the Soviet collapse. My favorite scene is where the main character imagines Che Guevara showing him how mass consumerism destroys the soul and turns one into a robot watching TV all day (like the characters in Mike Judge's "Idiocracy").

A lot of the movie is filmed so that the audience isn't sure if the action is real or imagined (those mushrooms suggest the latter). And then there's the title. The P could stand for pop, Pepsi, Panasonic, or something else of that ilk. Empty prospects for the generation that saw Boris Yeltsin shell the parliament building that he had previously defended, and then use the constitutional crisis to establish a nearly monarchical government.

I recommend the movie. The main character's immersion in one of the sleaziest worlds of all makes for an intense story. Really good one.
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