9 user 31 critic

Generation P (2011)

1:52 | Trailer
A chronicle of the rise of the advertising industry in Post-Soviet Russia.


Victor Ginzburg


Djina Ginzburg (screenplay), Victor Ginzburg (screenplay) | 1 more credit »
1 win & 4 nominations. See more awards »





Credited cast:
Vladimir Epifantsev ... Babylen Tatarsky
Mikhail Efremov ... Leonid Azadovsky
Andrey Fomin Andrey Fomin ... Morkovin
Sergey Shnurov ... Gireyev
Vladimir Menshov ... Farseykin
Oleg Taktarov ... Vovchik
Ivan Okhlobystin ... Malyuta
Andrey Panin ... Kolya Smirnov
Leonid Parfyonov Leonid Parfyonov ... TV Journalist
Aleksandr Gordon Aleksandr Gordon ... Khanin
Amaliya Mordvinova ... Lena
Andrey Vasilev Andrey Vasilev ... Savin (as Andrei V. Vasilyev)
Yuriy Safarov Yuriy Safarov ... Gussein
Igor Grigoriev Igor Grigoriev ... Ad agency owner
Rest of cast listed alphabetically:
Yuliya Bordovskikh Yuliya Bordovskikh ... Televeduschaya


Based on the Viktor Pelevin novel, Generation P deals largely in hallucinations, including a speech from Che Guevara's about how and why television is ruining humanity. However, the alternate reality is translucent enough that we can clearly see Moscow as it was in the 1990s where the story takes place. Babylen Tatarskiy has found his place life at a PR agency. He promotes western brands by adapting them to the 'Russian mindset'. Smart, brilliantly funny and full of visual effects and revelations, the film tells a crystal clear yet complex story of how former pioneers fall into the service of the goddess Ishtar, and how the Pepsi generation chose Coke.

Plot Summary | Plot Synopsis


Comedy | Drama | Sci-Fi


Did You Know?


Konstantin Khabenskiy turned down the role of Babylen Tatarsky. Than it went with Vladimir Epifantsev. See more »


Vavilen mentions the Russian film "Brother", while talking to a client in 1993. But this film was not released until 1997. See more »


References Brother (1997) See more »

User Reviews

Does perspective matter?
21 September 2020 | by agzam-86461See all my reviews

I would like to start from the fact that it is one of the rare examples from my experience, when the film version of the book was perceived inseparably from the original, not as an individual work, but as a continuation of the book. It could be either because of the respectful approach of the director Victor Ginzburg towards Pelevin's masterpiece, or because of the comprehensive nature of the book. The fact is that it is nearly impossible to review this movie without considering the original book, that is why this film review will include some observations from the novel as well. I watched this film after reading the novel and there was no conflict of expectations and reality, to my astonishment. The only thing in the movie that did not match the picture, which came to my mind when I read the novel, is the appearance of the main character (I imagined him as Konstantin Khabensky). In other respects, this film perfectly represented my perception of the novel's events. In accordance with various interviews with the director Victor Ginzburg, this movie was shot independently from big film companies over several years and the financing of the movie was found by the director himself. It was released in 2011, starring some of the big names of Russian film industry, and received mixed reviews from critics. Despite my perception of the novel and film, the plot of the movie has some major differences from the novel in terms of the plot and the message. However my review will be focused on the subject of the altered state of consciousness of the main character and how it affects his and the audience perception of reality. In my opinion, the director and, especially, the director of cinematography and editor did the great job in delivering this atmosphere of the novel to the screen. It can be assumed that the perspective of Vavilen Tatarsky, the main character of the film played by Vladimir Epifantsev, plays a huge role in this movie. What I mean by his "his perspective" is the situations and events of the book and described moments in Russia's history in "his eyes", how Vavilen sees and perceives it. It affects the mood, plot development and subject matter of the film. For example, the audience can view the beginning of the 1990s as something interesting and curious, despite some hardships (audience and readers can feel it from the way he describes the market, where he worked as a cashier, where the whole difference of people occurs). Readers/audience's perspective is affected by Vavilen's state of mind, and Vavilen's mind, in its turn, is affected, first of all, by historical events of 1990s' Russia, and, secondly, the type of drugs Vavilen takes throughout the movie. It also could be paraphrased, that Vavilen's perception of the historical reality of 1990s Russia is affected by his active drug use. For the first example, the audience can see that the majority of the film/book Vavilen actively uses cocaine, which stimulates the brain, mental effects of which may include an "intense feeling of happiness, loss of contact with reality, or agitation". It can be assumed that his glamorous perception of the advertising business and his "flashy", sometimes controversial advertisement lines can be influenced by his constant cocaine usage. The editing of the movie from the beginning to the middle of the movie can be described as fast, the scenes replace each other and the years of Vavilen's life and Russia's history are delivered in the matter of minutes of the film. However, some scenes, which take longer than usual, deliver just couple of days of Vavilen's, and in those scenes Vavilen either sober, or taking psychedelic drugs, such as LSD or mushrooms, which are given to him by the weird characters such as his old classmate, played by Shnurov or some stranger in the bar. By its nature, psychedelics do not cause happiness, but allow us to view things from different points of view and see hallucinations. All the "weirdest" scenes, where he sees Babel or interacts with Che Guevara, are the ones where Vavilen takes psychedelics. Director perfectly delivers this atmosphere with the help of special computer effects. However, in my opinion, it is not drugs that cause these scenes, but Pelevin's mind, and the reason why he added all these drugs may be to make these crazy things be justified by the audience like me and perceive his thoughts as normal. It can be concluded that here perspective does matter to view the character and his personality, but it does not affect the message of the book.

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Release Date:

16 November 2012 (USA) See more »

Also Known As:

Wow! See more »


Box Office


$7,000,000 (estimated)

Cumulative Worldwide Gross:

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Technical Specs


Sound Mix:

Dolby Digital



Aspect Ratio:

2.35 : 1
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