McDonald's loved using the UK libel laws to suppress criticism. Major media organisations like the BBC and The Guardian crumbled and apologised. But then they sued gardener Helen Steel and postman Dave Morris. In the longest trial in English legal history, the "McLibel Two" represented themselves against McDonald's £10 million legal team. Every aspect of the corporation's business was cross-examined: from junk food and McJobs, to animal cruelty, environmental damage and advertising to children. Outside the courtroom, Dave brought up his young son alone and Helen supported herself working nights in a bar. McDonald's tried every trick in the book against them. Legal manoeuvres. A visit from Ronald McDonald. Top executives flying to London for secret settlement negotiations. Even spies. Seven years later, in February 2005, the marathon legal battle finally concluded at the European Court of Human Rights. And the result took everyone by surprise - especially the British Government. ...
The postman and the gardener who took on McDonald's
20 May 2005 (USA)
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Opening Weekend USA: $1,821,
12 June 2005
Gross USA: $4,337
Cumulative Worldwide Gross: $7,234
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Aspect Ratio: 1.33 : 1
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Did You Know?
Originally released as a 52 minute film on TV and video in 1997; this extended 85 minute version came out in theaters in 2005 after the case had gone to the European Courts. See more
What about the finding that McDonalds targets children?
I don't recall that.
The Ancient Mariner
Written, performed & produced by Johny Brown, Alfie Thomas
(as Alf Thomas) and Chris Brierley See more