Benjamin Barry is an advertising executive and ladies' man who, to win a big campaign, bets that he can make a woman fall in love with him in 10 days. Andie Anderson covers the "How To" beat for "Composure" magazine and is assigned to write an article on "How to Lose a Guy in 10 days." They meet in a bar shortly after the bet is made.
When her brother decides to ditch for a couple weeks, Viola heads over to his elite boarding school, disguised as him, and proceeds to fall for one of his soccer teammates, and soon learns she's not the only one with romantic troubles.
In New York, the simple and naive just-graduated in journalism Andrea Sachs is hired to work as the second assistant of the powerful and sophisticated Miranda Priestly, the ruthless and merciless executive of the Runway fashion magazine. Andrea dreams to become a journalist and faces the opportunity as a temporary professional challenge. The first assistant Emily advises Andrea about the behavior and preferences of their cruel boss, and the stylist Nigel helps Andrea to dress more adequately for the environment. Andrea changes her attitude and behavior, affecting her private life and the relationship with her boyfriend Nate, her family and friends. In the end, Andrea learns that life is made of choices.Written by
Claudio Carvalho, Rio de Janeiro, Brazil
Move Over Henry VIII, Louis XIV, and Napoleon: Mirander Priestly is Here -- Realistic Exposé of the Feudal-like Realm of the Madison Ave Fashion Scene
We in the United States like to believe that we reside in a country without royalty and nobility. The only people who think that there is true egalitarianism have never worked in the Entertainment and Media Industries. There is an aristocratic elite, no question, and it is not exactly made up of politicians (although there are some). It is largely composed of those who control media, particularly in television, film, radio, music, fashion, and print. They control what get's seen and what doesn't. When these people put on huge events that involve the press, cameras, and limousines, the public comes out to pay unquestioned homage to these elites, often on the sideline behind a barricade. With cameras flashing, these people are treated like the royalty of the 17th and 18th centuries. "The Devil Wears Prada" examines what is like to be in the inner circle of one of these elites.
In addition to the public's clamoring to glimpse these powerful elites, another segment of the population desires to become one of these people by trying to "break into" the media business. Since there are many more people who dream of being in these circles than there are spots available, this gives enormous power to those already on the inside, particularly those who have sway to either make or break an up-and-coming career. "The Devil Wears Prada" chronicles an aspiring journalist who lands a dream job that, she is told, "thousands would kill for": being the personal assistant to the editor of one of the largest fashion magazines, Runway, whose editor-in-chief makes Bill Gates seem like a softy. The character, Miranda Priestly (played by Meryl Streep in a tour-de-force Oscar-nominated performance) is in fact modeled after real-life Vogue Magazine editor Anna Wintour whose chilling detachment from those around her, her ability to make or break fashion careers, and her cut-throat demands on her staff have become legendary throughout the fashion world.
In the film, the corporation that is "Runway" is no democracy. It is feudalism, with Mirander the absolute queen ruling over her dominion of serfs who constantly scatter about trying to please her. The central character, Andy Sachs, is plunged into this Madison Avenue purgatory without knowing the rules of the game. A journalism-major from Northwestern, Andy knows next to nothing about the fashion world, but it's not just the fashion world--it's the world of the elite in New York. Since everyone wants to gain favor from the higher-ups in order to step up the ladder, there's often over-the-top deference to those in elite positions. I half-expected her female assistants to curtsy when Mirander entered the office. Mirander knows perfectly-well her status and she uses it, often flaunts it, to her advantage. Her staff run around like castle servants anticipating the arrival of the Lady of the Manor.
Streep is magnificent as her voice never reaches past mezzo-piano. When one of her staff has transgressed, or simply cannot fulfill her expectation (I doubt Superman could hold a job there), in the softest tone possible she expresses her disappointment. And yet, the anticipation of her negative reaction is what makes for moments of anti-gravitational intensity. Of course, she never compliments anyone when they've done well. Excellent performance is taken for granted in this kingdom. I've never found the raging tyrant frightening. Rather, it is the even-tempered soft-spoken empress with absolute power who sends anyone who to displeases her to the block with a disinterested wave of the figure that is the most terrifying.
At one point in the film, Andy chuckles when Miranda fusses over some seemingly identical-looking belts which of course spawns a lecture about how Andy's current wardrobe was in fact created by the fashion elite. This does point to another side of the fashion facade which I think may be the point of the film. If you take away the cameras, the celebrities, the allure, the models posing in museums wearing the latest by Christian Dior, at the end of the day all this is about is just jackets, belts, purses, skirts, dresses, and pants. I think one of the characters says as much. These clothes may look wonderful, even stunning, but that's all they are. They are lifeless pieces of fabric cut in a certain way to make the wearer look appealing but that's all it is. The fashion industry of course needs to perpetuate the idea that clothing is much more than clothing: that beautiful fashions will create fairy-tale existences for the purchasers. They are meant to represent a life of luxury and splendor and the purchase of these articles will bring you closer to that reality. When it doesn't, you need to buy more of these clothes. And you need to read Runway (aka Vogue) to tell you what you should buy. Of course, the only ones who actually have these fairy tale existences are the ones providing the clothes. Most of the people buying these fashions are still behind the barricade. Is there an irony here?
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