A pay per view version of Mr. Magorium's Wonder Emporium appeared in the film Bruno. Sasha Baron Cohen's character, Bruno, was telling the hotel management that he refused to pay for "Mr. Magorium's Wonderba Emporium," which was the result of an errant fart onto the hotel remote.
Originally, it was depicted that Mr. Magorium's story, told in a series of journals, was coming to an end. Then, at the end of the film, the man writing the journals began a new journal for Molly Mahoney. Both these scenes were cut, however.