Karly Hert is hired by the Braden-Andrews to work as pharmaceutical sales representative persuading doctors to prescribe drugs from Braden-Andrews. Karly feels a moral dilemma with her unethical job, but is seduced by the salary, car, bonus and benefits offered by the corporation. When Karly meets her former rep Zach Danner, they fall in love with each other. Karly gives herself a deadline of six months to quit her job and she decides to be honest with the physicians. The result increases the market share of Braden-Andrews and Karly is promoted; receives a BMW as an upgrade. When the anti-depressive Vivexx is approved by FDA, Karly finds that there are medical reports showing liver issues hidden by the industry. Karly is nominated by Braden-Adrews to the award Industry Rep of the Year and she needs to take a decision.
Claudio Carvalho, Rio de Janeiro, Brazil
a satirical look at the pharmaceutical industry
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Did You Know?
Although unrelated to Steven Soderbergh's movie of the same name, both movies deal with the side effects of a fictitious anti depressant and the way the pharmaceutical industry deals with such issues. See more
It seems that almost every time the one or more characters walks in front of a window, you can see the crew in the reflection, especially car windows. See more
A TO Z
Performed by Heathrow
Written by Fletcher / Kurth / Lahl / White
Courtesy of Easter Records See more