In the ’60s and (especially) the ’70s, it became a cliché to say “sex sells.” But the Dallas Cowboys
Cheerleaders were one of the prime examples of how sex didn’t just sell luxury cars or shampoo or entertainment — it sold itself. “Daughters of the Sexual Revolution: The Untold Story of the Dallas Cowboys Cheerleaders” is an engaging, once-over-lightly documentary that takes you back to the moment when women, in a public way, were throwing off the last shackles of having to behave themselves. Sure, the counterculture kicked open the door, and the Dallas Cowboy Cheerleaders
, in their bait-and-switch, girls-next-door-gone-wild way, pretended to be “wholesomely” all-American.
The joke of their appeal, though — and the whole charge of their act — is that they came on as grinning erotic hellions, like Rockettes
for the age of porn. They made their debut (during the Cowboys’ 13th season) in the fall of 1972, just a