3D was supposed to be the next big thing for cinema. It accounts for just 20% of ticket sales. What went wrong?
In early 2010, James Cameron's Avatar became the USA's 24th most successful cinema release of all time, and it still holds that position today.
I'm measuring that success by the actual number of tickets sold, but perhaps you prefer the way the Hollywood hype machine processes these things. Their version of how this works, in which records can be broken over and over again for a continual stream of back-slaps and headlines, makes Avatar into The Biggest Film of All Time. Don't adjust for inflation but just sum up the numbers on the tickets, and it's true, Avatar is certainly the highest grossing film to ever see the inside of a cinema.
Either way, whether it's top of the pops or holding on strong at number