A documentary about the rise of psychoanalysis as a powerful means of persuasion for both governments and corporations.
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The first episode of the series introduces us to Edward Bernuys, Sigmund Freud's American nephew, and his groundbreaking ideas on population control.
Episode two looks into the theories of Edward Bernuys and Anna Freud, and how different organizations, CIA and corporate America included, applied them to society.
Part three addresses how the concepts established by Bernuys were re-assessed during the 1960s, and led to the creation of the "Me" generation in the USA.
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Title: The Century of the Self (2002– )
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Cast
| Series cast summary: | |||
| Adam Curtis | ... | Narrator / ... 4 episodes, 2002 | |
 |
Ann Bernays | ... | Herself / ... 2 episodes, 2002 |
| Robert Reich | ... | Himself 2 episodes, 2002 | |
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A documentary about the rise of psychoanalysis as a powerful means of persuasion for both governments and corporations.
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UKLanguage:
EnglishRelease Date:
17 March 2002 (UK) See more »Also Known As:
Century of Self See more »Company Credits
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Adam Curtis documents the rise of consumer culture, public relations, propaganda and advertising. The main focus is Edward Bernays, Sigmund Freud's nephew who used his uncle's behavioral theories in his advertising, public relations, and propaganda business. He was also hired by the US to soften public resistance to entering WWI.
In 1928 Bernays wrote a book called "Propaganda" and its first paragraph should be all you need to read to want to watch this documentary;
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."
Got that? That was in 1928, His methods have since evolved into predictable science.