Individual freedom is the dream of our age. It's what our leaders promise to give us, it defines how we think of ourselves and, repeatedly, we have gone to war to impose freedom around the ... See full synopsis »
James M. Buchanan,
Adam Curtis documents the rise of consumer culture, public relations, propaganda and advertising. The main focus is Edward Bernays, Sigmund Freud's nephew who used his uncle's behavioral theories in his advertising, public relations, and propaganda business. He was also hired by the US to soften public resistance to entering WWI.
In 1928 Bernays wrote a book called "Propaganda" and its first paragraph should be all you need to read to want to watch this documentary;
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."
Got that? That was in 1928, His methods have since evolved into predictable science.
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