Private Joe Bauers, the definition of "average American", is selected by the Pentagon to be the guinea pig for a top-secret hibernation program. Forgotten, he awakes five centuries in the future. He discovers a society so incredibly dumbed down that he's easily the most intelligent person alive.
The chief spokesperson and lobbyist Nick Naylor is the Vice President of the Academy of Tobacco Studies. He is talented in speaking and spins arguments to defend the cigarette industry in the most difficult situations. His best friends are Polly Bailey that works in the Moderation Council in alcohol business, and Bobby Jay Bliss of the gun business own advisory group SAFETY. They frequently meet each other in a bar and they self-title the M.O.D. Squad, a.k.a. Merchants of Death, disputing which industry has killed more people. Nick's greatest enemy is Vermont's Senator Ortolan Finistirre, who defends in the Senate the use of a skull and crossbones on cigarette packs. Nick's son Joey Naylor lives with his mother, and has the chance to know his father in a business trip. When the ambitious reporter Heather Holloway betrays Nick disclosing confidences he had in bed with her, his life turns upside-down. But Nick is good in what he does for the mortgage.Written by
Claudio Carvalho, Rio de Janeiro, Brazil
During the MoD squad meeting, when Polly takes a bite of the pie she messes the cheese up, but in the next scene it's fine. Also, when Nick sees the cheese on top of the pie it is not melted, but when he pauses to think and stares at the pie, the cheese is clearly melted around the edges. See more »
[during a meeting with company executives and other staff members]
People, what is going on out there? I look down this table, all I see are white flags. Our numbers are down all across the board. Teen smoking, our bread and butter, is falling like a shit from heaven! We don't sell Tic Tacs for Christ's sake. We sell cigarettes. And they're cool and available and *addictive*. The job is almost done for us!
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In the opening credits, printed under "A Jason Reitman Film" is "Established 1977", the year of Jason Reitman's birth. See more »
EDITED to omit reported 'spoilers'. And by spoilers I don't mean the "Bruce Willis is dead" type, but "Bruce Willis is bald" types. *sigh*
Some jobs are harder than others but Nick Naylor (Aaron Eckhart), tobacco industry spokesman, handles his with effortless skill. Along with two other spokespeople for the alcohol- and firearms industry respectively, he is part of the self-appointed M.O.D. squad ("Merchants of Death") whose main objective is to talk. To BS. To spin. To confuse and convince their opponent, and charm their audience. A job of such nature naturally requires a certain moral flexibility, and with smooth-talk and sex appeal, it is apparent that Nick is incredibly gifted in this area.
He goes on TV-shows, verbally battles U.S. senators, deems the Cancer Research Foundation "arseholes" all the while trying to set an example for his 10-year-old son. This is naturally very difficult, doing what he does. So as Big Tobacco (for whom he is a lobbyist) launches a campaign to reinstate the "cool smoking" image into mainstream Hollywood, and sends Nick to work a producer for the proper product-placement, Nick decides to bring his son along for the ride, to see "how daddy works" in hopes to bond with him.
Good satires are hard to come by, but Reitman's "Thank You For Smoking" is so wet with sarcasm and dripping with humour that it is impossible not to enjoy. It navigates the fast-paced industry, the art of talking and spoofs the anti-smoking camp with their chiché "cancer-sick boy in a wheelchair" front (as seen in the opening scene of the film), and it explores the moral flexibility of Americans, without preaching too much in doing so. Only once does it fall prey to predictable moral messages, as when Nick starts reevaluating his work and has moral qualms following his kidnapping by an anti-smoking group, only to swoop down into tongue-and-cheek mode again and return twice as biting and twice as funny.
Although the film is evenly peppered with fun one-liners and perfect delivery from its cast, the best scene is when the M.O.D. squad are at their usual restaurant hang-out at the end of the day and brag to each other and argue over whose business kills the most people per year. Nick: "How many alcohol-related deaths per day? 100,000? That's what... 270 a day? Wow. 270 people, tragedy. Excuse me if I don't exactly see terrorists getting excited about kidnapping anyone from the alcohol-industry." Maria Bello who plays the detached, funny Moderate Spokeswoman for alcohol has great in-your-face aptitude and attitude, "That's stupid arguing." Aaron Eckhart is also hilarious throughout in a shady businessman way (I now have a major crush on him). Out of all the cast, only Nick's little kid Joe chokes on the well-written lines.
In fact, even the cinematography is well-crafted in the film... just the way a scene cuts to another deserves credit, opening with a rapid-fire ironic note. Speaking of which, "Thank You"'s opening montage of cigarette packages as credits is a stroke of genius on Reitman's part. So are the various casting choices the amount of respected actors that have been crammed into supporting roles in impressive (Robert Duvall, Sam Elliot, William H. Macy) and give rise to an almost familiar and "feel-good" tone in the film.
That said, I wouldn't call this "laugh-out-loud worthy" exactly and I didn't care for the ending but it is clear that a lot of thought has been put into Thank You For Smoking every line is a well-articulated kick up the arse to something and delivered by the bucket-load. A very enjoyable little satire.
8 out of 10
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