The show takes its name by the European Side of Istanbul, which represents the modern city life, as the city is divided into two: European and Anatolian Sides. The show is a sitcom about a group of friends that work in a fashion magazine, with the same name as the show, reside in an elite neighbourhood Nisantasi known for its butiques and high society life. Different Turkish family structures are portrayed which gives an idea about the different habits and traditions among the secular Turkish society. Some of the people that come from the Anatolian part try to fit in to the modern city life, some of them are born in this life and some of them try to conserve and adapt their traditions to the modern life. When these people come together, adventures do not stop. Written by deniz_ergun98
I am a Turk, who is living abroad for some time. Frankly speaking, I have not been in expectation of Turkish film industry to make such a great comedy. You can say that this another sit-com, which Turkish industry is producing 2 new productions/week. Still, with the topics they are touching, and with the support of the actors/actresses who have theater education background, the overall performance is just 'great'.
In addition, although the main character has stopped working for some reason (!) the new season is like a bomb, with the support of the newcomer characters.
I would definitely keep all the series in my archive.