As always, Moore is his film’s marketing campaign; he’s gambling that he can recreate the appeal of “Bowling For Columbine” and “9/11″after a decade of seeing his films face declining results. His biggest hits came in the early George W. Bush years, when he was positioned as part of the resistance. (His last two documentaries came while Obama was president.) His last film, “Where To Invade Next,” grossed just $3.8 million in February 2016 — but that was months before anyone took Donald Trump seriously.
This cycle works both ways. Moore