12 user 41 critic

Ceský sen (2004)

Not Rated | | Documentary, Comedy | 15 June 2007 (USA)
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however ... See full summary »
7 wins & 2 nominations. See more awards »


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Credited cast:
Varhan Orchestrovich Bauer Varhan Orchestrovich Bauer ... Himself
Jaromír Kalina Jaromír Kalina ... Himself
Vít Klusák ... Himself
Martin Prikryl Martin Prikryl ... Himself
Filip Remunda ... Himself
Eva Williams Eva Williams ... Herself


Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening? Written by Anonymous

Plot Summary | Add Synopsis


Not Rated | See all certifications »

Parents Guide:

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Czech Republic



Release Date:

15 June 2007 (USA) See more »

Also Known As:

Ceský sen - Der tschechische Traum See more »

Filming Locations:

Letnany, Prague, Czech Republic


Box Office

Opening Weekend USA:

$3,887, 17 June 2007, Limited Release

Gross USA:

$17,393, 30 September 2007
See more on IMDbPro »

Company Credits

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Technical Specs


| (TV)

Sound Mix:

Dolby Digital



Aspect Ratio:

1.85 : 1
See full technical specs »

Did You Know?


Referenced in Show Jana Krause: Episode dated 9 May 2014 (2014) See more »

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User Reviews

Waste of Time
25 July 2010 | by alistair_deacon-1See all my reviews

I don't want to waste too much time on this review, as the film itself was already time wasting enough.

First of all, nothing happens. The picture of the film makers being chased on the front cover was bogus, they weren't chased, they weren't attacked -- some people argued with them at the end of the 'prank' in an extremely non-threatening way and that was all.

Secondly, the film was extremely poorly made. It's honestly hard to make a documentary this boring, everything about the production was poor and not even up to a decent amateur standard. It's amazing how poorly edited and selected the cuts that they used were. Just really, really, woefully poor film making.

In the end, when pressed on the issue, the film makers admitted that they got the money for this big hoax as a grant from the Czech government. Apparently, they are privileged boys with some connections. It's actually quite sickening when you think about a relatively poor nation like the Czech Republic having their tax dollars squandered in this way so that two unusually dim witted brats can play a big joke on a couple thousand people.

And I have to say, considering the time and resources involved, getting what looked like at most 2,000 people to show up for the joke is not very impressive. These guys are underachievers all the way to the finish.

Boring, offensive, poorly made, waste of time. End.

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