An ambitious woman of humble background and stunning beauty is determined to change her poor situation, using her seductive skills on a millionaire doctor.
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2004   Unknown  
1 nomination. See more awards »


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Series cast summary:
Bárbara Mori ...  Rubí Pérez Ochoa 26 episodes, 2004
Eduardo Santamarina Eduardo Santamarina ...  Alejandro Cárdenas Ruíz 26 episodes, 2004
Jacqueline Bracamontes ...  Maribel De La Fuente 26 episodes, 2004
Sebastián Rulli ...  Héctor Ferrer Garza 26 episodes, 2004
Ana Martín ...  Refugio Ochoa viuda de Pérez 26 episodes, 2004


Rubi, a young woman who captivates many of her fellow students from the university with her beauty and charm, which many girls envy and many guys desire. Besides her beauty, Rubi is also very poor. Refugio (Rubi's mother) and Christina (Rubi's Sister) are Rubi's only family. Christia is the only one who works to pay the house bills and part of Rubi's half scholarship. Rubi becomes very ashamed of how poor she really is and despises her ghetto neighborhood. At the university, she makes friends with a wealthy but very naive girl named Maribel de la Fuente with a slight defect on her right knee where she wears a knee brace that left her crippled since her childhood. Behind Maribel's back Rubi envies her best friend and wants everything Maribel has because Rubi's ambition is too strong, Rubi will use her beauty to get anything she wants even if it means betraying those who love and care for her because Rubi doesn't love or care for anyone but herself. Written by Cherry Blossom

Plot Summary | Add Synopsis


Drama | Mystery | Romance


TV-PG | See all certifications »


Official Sites:

esmas [Mexico]





Release Date:

20 September 2004 (USA) See more »

Also Known As:

Rubí... La descarada See more »

Company Credits

Production Co:

Televisa S.A. de C.V. See more »
Show more on IMDbPro »

Technical Specs


(115 episodes)

Sound Mix:




Aspect Ratio:

1.33 : 1
See full technical specs »

Did You Know?


Many top Mexican actresses like Sara Maldonado, 'Patricia Manterola' and Susana González auditioned for the role of Rubí. See more »


Héctor Ferrer: I'm sorry about what's happened, Elena. I wish that everything could have been different, but...
Elena Navarro: can't. When ever Rubi appears, I don't matter to you at all. And it hurts me because that woman is going to destroy you, even though you can't seem to live without her.
Héctor Ferrer: I don't know what comes over me with Rubi, but I can't deny what you're saying.
See more »


Version of Rubi (1968) See more »


La Descarada
Written and Performed by Reyli
See more »

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User Reviews

Rubi, as beautiful as she is ambitious (greedy, selfish, manipulative)

Produced in Mexico, this telenovela (short novel adapted for television) is presented entirely in Spanish, without subtitles. Even though I understand Spanish, I think that's a shame because many English speakers would love this soap opera. I introduced it to some my English speaking friends, and they loved it. The only problem being the lack of sub-titles.

The characters immediately charm you. There is no more attractive cast appearing in any soap opera or telenovela anywhere.

The plot is less formulated than other telenovelas, resulting in a few surprises and twists that even the most seasoned enthusiast won't anticipate. The scenery is gorgeous too featuring Cancun and its fabulous beaches.

There is an element of comic relief provided by the Loreto character, (as portrayed by Miguel Pizarro), a gay fashion designer, and grand confidant of Rubi. He is famous for his comments that always begin with "Rubi, tan bella como..." meaning "Rubi, as beautiful as she is..." followed by an observation such as... ambitious or... desperate, etc. His infamous lines always end a scene in which Rubi shows her true colours, and not the beautiful and kind face she shows to others, in order to manipulate them.

Rubi really is a selfish, two-faced woman but, as portrayed by Barbara Mori, you really can't hate her, even when she truly deserves it.

I have watched many a telenovela from beginning to end, and this one is my favourite. I was a little disturbed by the last episode, but perhaps that's what makes this telenovela so good. My second favourite it "Amor Real".

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