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First Run Features Acquires Chad Freidrichs’ Feature Documentary The Pruitt-igoe Myth

First Run Features announced today its acquisition of the award-winning documentary The Pruitt-igoe Myth from filmmaker Chad Freidrichs. First Run is planning a March 2012 theatrical launch with VOD, home video and television to follow. The deal was negotiated by Film Sales Company head Andrew Herwitz and First Run’s Marc Mauceri.

The Pruitt-igoe Myth tells the story of the transformation of the American city in the decades after World War II, through the lens of the infamous Pruitt-Igoe housing development and the St. Louis residents who called it home.

It began as a housing marvel. Built in 1956, Pruitt-Igoe was heralded as the model public housing project of the future, “the poor man’s penthouse.” Two decades later, it ended in rubble – its razing an iconic event that the architectual theorist Charles Jenks famously called the death of modernism. The footage and images of its implosion have helped to perpetuate a myth of failure,
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