Our daily lives have come to be so dominated by corporations that we can easily fail to notice it. Most goods, services, information and entertainment now flow from huge multinationals. But what if this dominant player in our existence is certifiably insane?
The Corporation explores this disturbing possibility with mix of wit, opinion and hard facts. It takes us through the visible "personality traits" of these business entities and shows us that, for all intents and purposes, corporations are psychopathic. The film points out that this is not an aberrant state for corporations, but rather an inherent part of their nature. It even portrays high-ranking business executives as people so caught-up in the madness of the corporate world they must act not from their own conscience, but rather from a bottom-line mentality of what is most profitable.
Despite its length and the fact that it features some forty different talking heads (ranging from the former CEO of Goodyear to Noam Chomsky), The Corporation keeps you engaged both visually and intellectually. It is by turns informative, amusing and thought provoking. It does not attempt to present remedies (which would be beyond the scope of a single documentary) but rather challenges its audience to view their world from a different perspective and seek out their own solutions. In this way, it reminds me of Michael Moore's excellent documentary Bowling for Columbine.
I saw this film at the True/False Film Festival and was fortunate enough to hear a Q&A with co-director Mark Achbar after. Many questions seemed to be "Well, what can we do about it." The website for the film has many links available to explore further and learn about actions that individuals can take. Mr. Achbar said half-joking that he may have to bring a handout to future screenings with a list of websites.
Whether you are a longtime activist, or someone who has never thought much about issues of corporate dominance, this film is definitely worth a look.
