7.9/10
230
3 user

Killing Us Softly 3 (1999)

| Documentary, Short
Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of ... See full summary »

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Jean Kilbourne ... Herself
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Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years. With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action. Written by Anonymous

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Documentary | Short

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[first lines]
Jean Kilbourne: Many years ago I saw an ad that changed my life.
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Good Points, Bad Presentation, Worst Presenter
17 August 2016 | by See all my reviews

The points made in this documentary are completely legit, and can open many people's eyes to the reality that advertising has always exploited the female image as an object of some sorts.

There's a big BUT. Hearing all this legitimate data coming out of super bias woman with post-feminism ideologies is what makes this movie painful to watch. Hearing her talking about real problems that has haunted the community for decades is something, but hearing despicable jokes aimed at destroying men, in the middle of all this was just as low as a documentary could go. (or rather a short film)

All-in-all, in my humble opinion, I don't recommend anyone to waist 35 minutes of their precious time watching this but learning about the topic could be very much interesting and educational.


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