It's more difficult to get publications to focus on issues that are more critical, that do not provide people with as escape from reality but attempt to get them deeper into reality. To be concerned about something much greater than themselves. And I think people are concerned. I think quite often, publishers don't give their audience enough credit for that. In fact, at the end of the day, I believe people do want to know when there's some major tragedy going on; when there's some unacceptable ...