'Swaabhimaan' is a sizzling saga of our supercharged times. Every afternoon viewers meet the most exciting people in town - Svetlana, Rishabh, Ranjana Devi, Devika, Mahen, Nishi and Ronnie. 'Swaabhimaan' unfolds the volatile story of a compellingly beautiful woman - Svetlana who finds herself pitched in a complicated battle where there are no real winners. Insecurity, suspicion and fear threaten to erode her indomitable spirit as she struggles to come to terms with her position - that of a pampered mistress whose tycoon patron dies leaving her to cope with the ugly aftermath of the tragedy - inheritance wars, succession rights, property entanglements, petty quarrels and above all, emotional mine-fields that threaten to destroy her very soul. How Svetlana handles the multi-pronged attacks on her forms the backbone of 'Swabhimaan' that will draw you into its fold and keep you there.