Sellers are heading to Berlin with realistic expectations about the state of the marketplace and the hurdles facing them.
“Consistently delivering great movies has always been the challenge, but you need the rigor required for that even more so now,” says Sierra/Affinity CEO Nick Meyer
, who’ll be repping the Wwi-era drama “The Promise
,” starring Oscar Isaac
and Christian Bale
, in Berlin. “The demand for excellence in filmmaking from independent distributors around the world is higher than ever.”
While Meyer is pragmatic about the global economy (“There are always going to be currency fluctuations and markets that are up and down — that’s the rule,” he says), others see a more ominous landscape.
“The fundamental issue right now is that every single territory in the world has problems that are very challenging, not just for the cinema market, but politically and economically,” says FilmNation Entertainment
senior VP of international sales Tara Erer