In this Dutch-Belgian co-production, attractive Dutch and Flemish (i.e. Dutch-speaking Belgian) youngsters have what they consider a dream job, virtually a paid holiday: they are 'proppers', which means a nightclub on the Spanish coast (hence the title) pays them to lure other young tourists by their natural -sexy- charms as well as handing out fliers, e.g. for free drinks or competitions, on the beach. They cohabit in free accommodation, so there's ample opportunity for conflict, pranks and love affairs among each-other as well as affairs with 'clients'. However Stuart, the boss of the proppers from rival nightclub Empire, is not content just competing, so he tries to play dirty tricks on our bunch, which spices some story lines. Over the seasons, some leave and others join the team.