The Cola Conquest

19981998
50m

IMDb RATING

7.2/10

104

YOUR RATING

Documentary

The Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-pac... Read allThe Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart... Read allThe Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart of Coke: How did an innocuous soft drink come to wield such enormous power and assume suc... Read all

IMDb RATING

7.2/10

104

YOUR RATING

Director
- Irene Lilienheim Angelico
Writer
- Irene Lilienheim Angelico

Top credits

See production, box office & company info

See more at IMDbPro

Awards
- 3 wins & 1 nomination

Photos7

Storyline

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Did you know

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Trivia
Chicago international Television Competition, Silver Hugo - Best Series (1998)

User reviews3

Review

Top review

10/10

Name does not do it justice

This is a must see for all marketing students. Should be called "The Power of Branding" Cola is simply coloured, flavoured and sweetened water, an unnecessary product but Branding made it into an Icon and an absolute life necessity.

This did not happen by an act of fate but was a fundamental marketing strategy by Coke marketing management. The product it self has not really changed unlike the electronic world, so physical features and benefits are not part of the marketing program but perceived social benefits certainly were.

Selling and gen admin represents over 40% of their revenue.

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