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The Cola Conquest

  • 19981998
  • 50m
IMDb RATING
7.2/10
104
YOUR RATING
  • Cast & crew
  • User reviews
  • Trivia
  • IMDbPro
The Cola Conquest (1998)
  • Documentary
The Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-pac... Read allThe Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart... Read allThe Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart of Coke: How did an innocuous soft drink come to wield such enormous power and assume suc... Read all
IMDb RATING
7.2/10
104
YOUR RATING
  • Director
    • Irene Lilienheim Angelico
  • Writer
    • Irene Lilienheim Angelico
Top credits
  • Director
    • Irene Lilienheim Angelico
  • Writer
    • Irene Lilienheim Angelico
  • See production, box office & company info
    • 3User reviews
    • 1Critic review
  • See production, box office & company info
  • See more at IMDbPro
    • Awards
      • 3 wins & 1 nomination

    Photos7

    The Cola Conquest (1998)
    The Cola Conquest (1998)
    The Cola Conquest (1998)
    The Cola Conquest (1998)
    The Cola Conquest (1998)
    The Cola Conquest (1998)

    Storyline

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    Did you know

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    • Trivia
      Chicago international Television Competition, Silver Hugo - Best Series (1998)

    User reviews3

    Review
    Top review
    10/10
    Name does not do it justice
    This is a must see for all marketing students. Should be called "The Power of Branding" Cola is simply coloured, flavoured and sweetened water, an unnecessary product but Branding made it into an Icon and an absolute life necessity.

    This did not happen by an act of fate but was a fundamental marketing strategy by Coke marketing management. The product it self has not really changed unlike the electronic world, so physical features and benefits are not part of the marketing program but perceived social benefits certainly were.

    Selling and gen admin represents over 40% of their revenue.
    helpful•6
    1
    • arminsachse
    • Jun 23, 2008

    Details

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    • Country of origin
      • Canada
    • Language
      • English
    • Also known as
      • I epelasi tis cola
    • Production company
      • DLI Productions
    • See more company credits at IMDbPro

    Technical specs

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    • Runtime
      50 minutes
    • Color
      • Black and White
      • Color

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