The TV arms race continued Tuesday with Warner Bros. TV Group announcing a multi-year deal, reportedly worth at least $100 million, with Ava DuVernay
and her Forward Movement shingle. They will produce TV projects for every platform — including broadcast, cable, and streaming services — and it’s the latest in the ongoing battle for media supremacy in the Ott age.Netflix
is viewed as the master of this realm, snapping up superstar producers Shonda Rhimes
and Ryan Murphy
, but traditional studios aren’t taking it lying down; there’s too much at stake. Locking up talent, especially writer/producers known for their volume, becomes increasingly critical as the marketplace braces for a flood of new outlets. Streaming outfits Apple
, and WarnerMedia’s as-yet-unnamed service are all set to go online next year. Meanwhile, networks like HBO
have also announced plans to ramp up series orders.
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