E-Dreams

After viewing this documentary, I did some additional research on this company, Kozmo.com and discovered just how ridiculous the dot.com business model (if you can call it that) was. The DVD that I viewed had some additional information on the founders of this company. After the company failed, the CEO, Park, is reported to have gone off to the Harvard Business School. Incredible, but not surprising. I thought the documentary was terrific in that it perspicuously presented the 'scam' that was perpetrated by this company by going after funding instead of profitable and meaningful business. Kudos for producers and directors Wonsuk Chin and Sam Pai.