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Title: E-Dreams (2001)
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| Credited cast: | |||
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Joseph Park | ... | Himself |
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Yong Kang | ... | Himself |
| Rest of cast listed alphabetically: | |||
| Thoeger Hansen | ... | Himself (as Iana Hansen) | |
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Larry Van Cassele | ... | Himself |
The recent "new" economy with its unprecedented highs and frantic reversals of fortune is rife with fascinating true stories. e-Dreams turns it's focus to the recently defunct Kozmo.com. Once upon a time, a story like this would have been unbelievable, even among those intimate with the workings of Wall Street. But Kozmo.com is now a case study of how an entire economic sector went awry. Just three years ago, Kozmo.com was just an idea in the minds of two 20-something Korean American investment bankers: an online convenience store that made deliveries of snacks, videotapes and other products within a half hour. Beginning in an unfurnished warehouse, co-founders Joseph Park and Yong Kang and their small group of employees did everything from build the website to making deliveries on bicycle. Over the following year their business grew from 10 employees to 3,000 and extended to 11 cities. Like so many other dot-coms, Kozmo.com's growth was something hitherto unseen: It raised more than ... Written by Seattle International Film Festival Guide
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Well, we knew trouble was headed the company's way when they couldn't get the utility bills paid. Or when the payroll procedure was out of whack. All this while thwarting the flurry of calls from top Wall Street investment banks and leading the investment community to believe that a tenuous relationship to the internet was all it took to catapult the company towards an astronomical market cap.
In e-dreams, as with Startup.com (another fine documentary about the e-retail debacle), we are taken a roller coaster ride through one entrepreneurs dream and its contrapuntal relationship with the grim realities of corporate America. At one point in the film, the co-founder bemoans how control of the company was turned over to seasoned veterans. Welcome to the party, pal. Early 2000 saw 2 trillion dollars worth of company and investor money wiped out in about six trading sessions. Kozmo.com is caught in all of this, transforming from 10 employees in a decrepit, NYC warehouse to a 1,100 arsenal in ten major cities after collecting over 280 million dollars from VCs. In the end, sadly, Kozmo was out the door as quick as the Seinfield character that spawned its name, laying off all employees, jettisoning its founders, and liquidating--at one point, giving away--its assetts. Yes, even the orange fleeces had to go.
Ultimately the story about CEO hubris, contingency plans M.I.A, and IPO fever, e-dreams reminds us how ludicrous the whole Internet bubble was to begin with. In the long run, profits rule the day, not good PR.
D.J. NYC Aug 2004