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Advertising Rules! (2001)

Viktor Vogel - Commercial Man (original title)
1:34 | Trailer
Viktor Vogel gets a huge career boost when he sneaks into a high-powered ad agency meeting and becomes veteran ad man Eddie Kaminsky's new partner on a big campaign. Can he hold on to his integrity in the cutthroat world of advertising?


Lars Kraume





Cast overview, first billed only:
Alexander Scheer ... Victor Vogel
Götz George ... Eddie Kaminsky
Chulpan Khamatova ... Rosa Braun
Maria Schrader ... Johanna von Schulenberg
Vadim Glowna ... Werner Stahl
Nele Mueller-Stöfen Nele Mueller-Stöfen ... Michelle
Heinz-Werner Kraehkamp Heinz-Werner Kraehkamp ... Günter Pflüger
Steffen Münster ... Till
Andreas Schmidt Andreas Schmidt ... Alfi
Guntram Brattia ... Benjamin Schwarz
Hans Löw Hans Löw ... Boiler
Julien Lambroschini Julien Lambroschini ... Hackel
Samuel Weiss Samuel Weiss ... Anatole Lanzerac
Ellen Schlootz Ellen Schlootz ... Assistentin v. Schulenberg
Hendrick Haese ... Marketing-Mann Opel


Edward Kaminsky, an aging ad man, wants a golden parachute from his agency; he must first land the Opel auto contract. Rosa, a youth with wealthy parents, wants to establish herself as an artist. The clumsy and enthusiastic Viktor, not quite honest, wants work. When he wanders into Kaminsky's meeting with Opel and says something about irony, the Opel director wants him in on the campaign. Then he steals an idea from Rosa that the Opel director loves. Before Rosa discovers he's expropriated her idea, Rosa and Viktor become lovers. Father-son feelings materialize between Kaminsky and Viktor. Can the impulsive Viktor hold it together before Rosa learns the truth and flies away? Written by <jhailey@hotmail.com>

Plot Summary | Add Synopsis


In der Liebe und in der Karriere ist alles erlaubt.


Comedy | Romance

Motion Picture Rating (MPAA)

Rated R for language | See all certifications »

Parents Guide:

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Did You Know?


References Le Mans (1971) See more »


Call Me
Written by Debbie Harry and Giorgio Moroder
Performed by Blondie
See more »

User Reviews

cute little film
29 May 2002 | by Jedi ClerkSee all my reviews

As I said... I thought this movie was cute... my fiancee and myself enjoyed it immensely. It's not groundbreaking or earthshattering by any means but this film has a good heart. It's sort of basically like 'Trainspotting' meets 'How To Get Ahead In Advertising' German-style. Any movie that has the guts to poke at the soft white underbelly of the corporate advertising beast is alright with me.

An interesting note is that in this movie which is about not making compromises to big-money ad clients they changed the North American title to 'Advertising Rules' and there is sort of a gratuitous disclaimer in the beginning pointing this fact out. How ironic that some advertising exec (who obviously didn't pay attention to the film's message) felt the need to change the name...

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Release Date:

12 April 2001 (Germany) See more »

Also Known As:

Advertising Rules! See more »


Box Office


$12,000,000 (estimated)

Cumulative Worldwide Gross:

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Company Credits

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Technical Specs


Sound Mix:

Dolby Digital | SDDS



Aspect Ratio:

1.85 : 1
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