Viktor Vogel gets a huge career boost when he sneaks into a high-powered ad agency meeting and becomes veteran ad man Eddie Kaminsky's new partner on a big campaign. Can he hold on to his integrity in the cutthroat world of advertising?
Edward Kaminsky, an aging ad man, wants a golden parachute from his agency; he must first land the Opel auto contract. Rosa, a youth with wealthy parents, wants to establish herself as an artist. The clumsy and enthusiastic Viktor, not quite honest, wants work. When he wanders into Kaminsky's meeting with Opel and says something about irony, the Opel director wants him in on the campaign. Then he steals an idea from Rosa that the Opel director loves. Before Rosa discovers he's expropriated her idea, Rosa and Viktor become lovers. Father-son feelings materialize between Kaminsky and Viktor. Can the impulsive Viktor hold it together before Rosa learns the truth and flies away?Written by
As I said... I thought this movie was cute... my fiancee and myself enjoyed it immensely. It's not groundbreaking or earthshattering by any means but this film has a good heart. It's sort of basically like 'Trainspotting' meets 'How To Get Ahead In Advertising' German-style. Any movie that has the guts to poke at the soft white underbelly of the corporate advertising beast is alright with me.
An interesting note is that in this movie which is about not making compromises to big-money ad clients they changed the North American title to 'Advertising Rules' and there is sort of a gratuitous disclaimer in the beginning pointing this fact out. How ironic that some advertising exec (who obviously didn't pay attention to the film's message) felt the need to change the name...
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