Some superstars in the film world have such an abundance of personal magnetism that it's difficult for them to find a movie in which they don't overpower the cast and script. With the great Mauricio Garces this is often the case. Taking a look at some of his earlier flicks, "Mujeres, Mujeres, Mujeres"(1967) and "A Nuevo Modo de Amor"(1968) the results only prove fair. But with "El Sinverguenza"(1971) the story is almost as interesting as the star, making for a much more enjoyable viewing. First it must be made clear that this isn't an outright comedy but more of a drama slash light comedy. Mauricio as Roberto poses as a language professor, but is in reality the head of an escort service with over a dozen beautiful women in his employ. He uses his charm in order to acquire more ladies for his firm. The phrase "ladies man" seems to have been made with him in mind. The main plot is not new. With a multitude of females always at his fingertips, can he find just one for himself to settle down with? And will she have the higher standards he expects, as opposed to the ones he is used to? The film at some points can also be seen as a mini travelogue as the outdoor Mexican scenery is not ignored. A highlight of the movie is a dream sequence in which Roberto imagines a courtship through the ages with his new found love Elena(played by Paula Cusi). The wardrobe department worked overtime here! At one point Xochimilco is used most effectively for a romantic boat ride. Comparisons might be made with some of the Rock Hudson-Doris Day films, and in particular Roberto's automated room, complete with out of the wall remote control bed and bar, similar to one seen in "Pillow Talk"(1959). The popular theme song, "Mi Corazon es un Gitano" sung by actress/singer L'Upita D'Alessio(who has over 50 albums to her credit) is used throughout at key moments ala "Do Not Forsake Me..." and "High Noon"(1952). While the story line doesn't blaze any new trails, there is a moral left with the viewer, that is a bit different from most of this ilk and sets it apart as very worthwhile.
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